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Jan 9

Simulation of Language Evolution under Regulated Social Media Platforms: A Synergistic Approach of Large Language Models and Genetic Algorithms

Social media platforms frequently impose restrictive policies to moderate user content, prompting the emergence of creative evasion language strategies. This paper presents a multi-agent framework based on Large Language Models (LLMs) to simulate the iterative evolution of language strategies under regulatory constraints. In this framework, participant agents, as social media users, continuously evolve their language expression, while supervisory agents emulate platform-level regulation by assessing policy violations. To achieve a more faithful simulation, we employ a dual design of language strategies (constraint and expression) to differentiate conflicting goals and utilize an LLM-driven GA (Genetic Algorithm) for the selection, mutation, and crossover of language strategies. The framework is evaluated using two distinct scenarios: an abstract password game and a realistic simulated illegal pet trade scenario. Experimental results demonstrate that as the number of dialogue rounds increases, both the number of uninterrupted dialogue turns and the accuracy of information transmission improve significantly. Furthermore, a user study with 40 participants validates the real-world relevance of the generated dialogues and strategies. Moreover, ablation studies validate the importance of the GA, emphasizing its contribution to long-term adaptability and improved overall results.

  • 6 authors
·
Feb 26, 2025

MuSeD: A Multimodal Spanish Dataset for Sexism Detection in Social Media Videos

Sexism is generally defined as prejudice and discrimination based on sex or gender, affecting every sector of society, from social institutions to relationships and individual behavior. Social media platforms amplify the impact of sexism by conveying discriminatory content not only through text but also across multiple modalities, highlighting the critical need for a multimodal approach to the analysis of sexism online. With the rise of social media platforms where users share short videos, sexism is increasingly spreading through video content. Automatically detecting sexism in videos is a challenging task, as it requires analyzing the combination of verbal, audio, and visual elements to identify sexist content. In this study, (1) we introduce MuSeD, a new Multimodal Spanish dataset for Sexism Detection consisting of approx 11 hours of videos extracted from TikTok and BitChute; (2) we propose an innovative annotation framework for analyzing the contribution of textual and multimodal labels in the classification of sexist and non-sexist content; and (3) we evaluate a range of large language models (LLMs) and multimodal LLMs on the task of sexism detection. We find that visual information plays a key role in labeling sexist content for both humans and models. Models effectively detect explicit sexism; however, they struggle with implicit cases, such as stereotypes, instances where annotators also show low agreement. This highlights the inherent difficulty of the task, as identifying implicit sexism depends on the social and cultural context.

  • 7 authors
·
Apr 15, 2025

Are We in the AI-Generated Text World Already? Quantifying and Monitoring AIGT on Social Media

Social media platforms are experiencing a growing presence of AI-Generated Texts (AIGTs). However, the misuse of AIGTs could have profound implications for public opinion, such as spreading misinformation and manipulating narratives. Despite its importance, it remains unclear how prevalent AIGTs are on social media. To address this gap, this paper aims to quantify and monitor the AIGTs on online social media platforms. We first collect a dataset (SM-D) with around 2.4M posts from 3 major social media platforms: Medium, Quora, and Reddit. Then, we construct a diverse dataset (AIGTBench) to train and evaluate AIGT detectors. AIGTBench combines popular open-source datasets and our AIGT datasets generated from social media texts by 12 LLMs, serving as a benchmark for evaluating mainstream detectors. With this setup, we identify the best-performing detector (OSM-Det). We then apply OSM-Det to SM-D to track AIGTs across social media platforms from January 2022 to October 2024, using the AI Attribution Rate (AAR) as the metric. Specifically, Medium and Quora exhibit marked increases in AAR, rising from 1.77% to 37.03% and 2.06% to 38.95%, respectively. In contrast, Reddit shows slower growth, with AAR increasing from 1.31% to 2.45% over the same period. Our further analysis indicates that AIGTs on social media differ from human-written texts across several dimensions, including linguistic patterns, topic distributions, engagement levels, and the follower distribution of authors. We envision our analysis and findings on AIGTs in social media can shed light on future research in this domain.

  • 8 authors
·
Dec 23, 2024

CrisisTransformers: Pre-trained language models and sentence encoders for crisis-related social media texts

Social media platforms play an essential role in crisis communication, but analyzing crisis-related social media texts is challenging due to their informal nature. Transformer-based pre-trained models like BERT and RoBERTa have shown success in various NLP tasks, but they are not tailored for crisis-related texts. Furthermore, general-purpose sentence encoders are used to generate sentence embeddings, regardless of the textual complexities in crisis-related texts. Advances in applications like text classification, semantic search, and clustering contribute to effective processing of crisis-related texts, which is essential for emergency responders to gain a comprehensive view of a crisis event, whether historical or real-time. To address these gaps in crisis informatics literature, this study introduces CrisisTransformers, an ensemble of pre-trained language models and sentence encoders trained on an extensive corpus of over 15 billion word tokens from tweets associated with more than 30 crisis events, including disease outbreaks, natural disasters, conflicts, and other critical incidents. We evaluate existing models and CrisisTransformers on 18 crisis-specific public datasets. Our pre-trained models outperform strong baselines across all datasets in classification tasks, and our best-performing sentence encoder improves the state-of-the-art by 17.43% in sentence encoding tasks. Additionally, we investigate the impact of model initialization on convergence and evaluate the significance of domain-specific models in generating semantically meaningful sentence embeddings. All models are publicly released (https://huggingface.co/crisistransformers), with the anticipation that they will serve as a robust baseline for tasks involving the analysis of crisis-related social media texts.

  • 3 authors
·
Sep 11, 2023

UniPoll: A Unified Social Media Poll Generation Framework via Multi-Objective Optimization

Social media platforms are essential outlets for expressing opinions, providing a valuable resource for capturing public viewpoints via text analytics. However, for many users, passive browsing is their preferred mode of interaction, leading to their perspectives being overlooked by text analytics methods. Meanwhile, social media polls have emerged as a practical feature for gathering public opinions, allowing post authors to pose questions with pre-defined answer options for readers to vote on. To broaden the benefits of polls for posts without them, this article explores the automatic generation of a poll from a social media post by leveraging cutting-edge natural language generation (NLG) techniques. However, existing NLG techniques, primarily developed for general-domain texts, may be ineffective when applied to noisy social media data, which often feature implicit context-question-answer relations. To tackle these challenges, we enrich a post context with its comments and propose a novel unified poll generation framework called UniPoll. It employs prompt tuning with multi-objective optimization to bolster the connection exploration between contexts (posts and comments) and polls (questions and answers). Experimental comparisons on a large-scale Chinese Weibo dataset show that UniPoll significantly outperforms T5, the state-of-the-art NLG model, which generates question and answer separately. Comprehensive qualitative and quantitative analyses further underscore the superiority of UniPoll through various evaluation lenses.

  • 4 authors
·
Jun 11, 2023

Theme-driven Keyphrase Extraction to Analyze Social Media Discourse

Social media platforms are vital resources for sharing self-reported health experiences, offering rich data on various health topics. Despite advancements in Natural Language Processing (NLP) enabling large-scale social media data analysis, a gap remains in applying keyphrase extraction to health-related content. Keyphrase extraction is used to identify salient concepts in social media discourse without being constrained by predefined entity classes. This paper introduces a theme-driven keyphrase extraction framework tailored for social media, a pioneering approach designed to capture clinically relevant keyphrases from user-generated health texts. Themes are defined as broad categories determined by the objectives of the extraction task. We formulate this novel task of theme-driven keyphrase extraction and demonstrate its potential for efficiently mining social media text for the use case of treatment for opioid use disorder. This paper leverages qualitative and quantitative analysis to demonstrate the feasibility of extracting actionable insights from social media data and efficiently extracting keyphrases using minimally supervised NLP models. Our contributions include the development of a novel data collection and curation framework for theme-driven keyphrase extraction and the creation of MOUD-Keyphrase, the first dataset of its kind comprising human-annotated keyphrases from a Reddit community. We also identify the scope of minimally supervised NLP models to extract keyphrases from social media data efficiently. Lastly, we found that a large language model (ChatGPT) outperforms unsupervised keyphrase extraction models, and we evaluate its efficacy in this task.

  • 5 authors
·
Jan 26, 2023

Soccer on Social Media

In the era of digitalization, social media has become an integral part of our lives, serving as a significant hub for individuals and businesses to share information, communicate, and engage. This is also the case for professional sports, where leagues, clubs and players are using social media to reach out to their fans. In this respect, a huge amount of time is spent curating multimedia content for various social media platforms and their target users. With the emergence of Artificial Intelligence (AI), AI-based tools for automating content generation and enhancing user experiences on social media have become widely popular. However, to effectively utilize such tools, it is imperative to comprehend the demographics and preferences of users on different platforms, understand how content providers post information in these channels, and how different types of multimedia are consumed by audiences. This report presents an analysis of social media platforms, in terms of demographics, supported multimedia modalities, and distinct features and specifications for different modalities, followed by a comparative case study of select European soccer leagues and teams, in terms of their social media practices. Through this analysis, we demonstrate that social media, while being very important for and widely used by supporters from all ages, also requires a fine-tuned effort on the part of soccer professionals, in order to elevate fan experiences and foster engagement.

  • 6 authors
·
Oct 18, 2023

TurkishBERTweet: Fast and Reliable Large Language Model for Social Media Analysis

Turkish is one of the most popular languages in the world. Wide us of this language on social media platforms such as Twitter, Instagram, or Tiktok and strategic position of the country in the world politics makes it appealing for the social network researchers and industry. To address this need, we introduce TurkishBERTweet, the first large scale pre-trained language model for Turkish social media built using almost 900 million tweets. The model shares the same architecture as base BERT model with smaller input length, making TurkishBERTweet lighter than BERTurk and can have significantly lower inference time. We trained our model using the same approach for RoBERTa model and evaluated on two text classification tasks: Sentiment Classification and Hate Speech Detection. We demonstrate that TurkishBERTweet outperforms the other available alternatives on generalizability and its lower inference time gives significant advantage to process large-scale datasets. We also compared our models with the commercial OpenAI solutions in terms of cost and performance to demonstrate TurkishBERTweet is scalable and cost-effective solution. As part of our research, we released TurkishBERTweet and fine-tuned LoRA adapters for the mentioned tasks under the MIT License to facilitate future research and applications on Turkish social media. Our TurkishBERTweet model is available at: https://github.com/ViralLab/TurkishBERTweet

  • 2 authors
·
Nov 29, 2023

Chinese MentalBERT: Domain-Adaptive Pre-training on Social Media for Chinese Mental Health Text Analysis

In the current environment, psychological issues are prevalent and widespread, with social media serving as a key outlet for individuals to share their feelings. This results in the generation of vast quantities of data daily, where negative emotions have the potential to precipitate crisis situations. There is a recognized need for models capable of efficient analysis. While pre-trained language models have demonstrated their effectiveness broadly, there's a noticeable gap in pre-trained models tailored for specialized domains like psychology. To address this, we have collected a huge dataset from Chinese social media platforms and enriched it with publicly available datasets to create a comprehensive database encompassing 3.36 million text entries. To enhance the model's applicability to psychological text analysis, we integrated psychological lexicons into the pre-training masking mechanism. Building on an existing Chinese language model, we performed adaptive training to develop a model specialized for the psychological domain. We assessed our model's effectiveness across four public benchmarks, where it not only surpassed the performance of standard pre-trained models but also showed a inclination for making psychologically relevant predictions. Due to concerns regarding data privacy, the dataset will not be made publicly available. However, we have made the pre-trained models and codes publicly accessible to the community via: https://github.com/zwzzzQAQ/Chinese-MentalBERT.

  • 8 authors
·
Feb 14, 2024

SoMe: A Realistic Benchmark for LLM-based Social Media Agents

Intelligent agents powered by large language models (LLMs) have recently demonstrated impressive capabilities and gained increasing popularity on social media platforms. While LLM agents are reshaping the ecology of social media, there exists a current gap in conducting a comprehensive evaluation of their ability to comprehend media content, understand user behaviors, and make intricate decisions. To address this challenge, we introduce SoMe, a pioneering benchmark designed to evaluate social media agents equipped with various agent tools for accessing and analyzing social media data. SoMe comprises a diverse collection of 8 social media agent tasks, 9,164,284 posts, 6,591 user profiles, and 25,686 reports from various social media platforms and external websites, with 17,869 meticulously annotated task queries. Compared with the existing datasets and benchmarks for social media tasks, SoMe is the first to provide a versatile and realistic platform for LLM-based social media agents to handle diverse social media tasks. By extensive quantitative and qualitative analysis, we provide the first overview insight into the performance of mainstream agentic LLMs in realistic social media environments and identify several limitations. Our evaluation reveals that both the current closed-source and open-source LLMs cannot handle social media agent tasks satisfactorily. SoMe provides a challenging yet meaningful testbed for future social media agents. Our code and data are available at https://github.com/LivXue/SoMe

  • 5 authors
·
Dec 9, 2025

Detection of Somali-written Fake News and Toxic Messages on the Social Media Using Transformer-based Language Models

The fact that everyone with a social media account can create and share content, and the increasing public reliance on social media platforms as a news and information source bring about significant challenges such as misinformation, fake news, harmful content, etc. Although human content moderation may be useful to an extent and used by these platforms to flag posted materials, the use of AI models provides a more sustainable, scalable, and effective way to mitigate these harmful contents. However, low-resourced languages such as the Somali language face limitations in AI automation, including scarce annotated training datasets and lack of language models tailored to their unique linguistic characteristics. This paper presents part of our ongoing research work to bridge some of these gaps for the Somali language. In particular, we created two human-annotated social-media-sourced Somali datasets for two downstream applications, fake news \& toxicity classification, and developed a transformer-based monolingual Somali language model (named SomBERTa) -- the first of its kind to the best of our knowledge. SomBERTa is then fine-tuned and evaluated on toxic content, fake news and news topic classification datasets. Comparative evaluation analysis of the proposed model against related multilingual models (e.g., AfriBERTa, AfroXLMR, etc) demonstrated that SomBERTa consistently outperformed these comparators in both fake news and toxic content classification tasks while achieving the best average accuracy (87.99%) across all tasks. This research contributes to Somali NLP by offering a foundational language model and a replicable framework for other low-resource languages, promoting digital and AI inclusivity and linguistic diversity.

  • 6 authors
·
Mar 23, 2025

So-Fake: Benchmarking and Explaining Social Media Image Forgery Detection

Recent advances in AI-powered generative models have enabled the creation of increasingly realistic synthetic images, posing significant risks to information integrity and public trust on social media platforms. While robust detection frameworks and diverse, large-scale datasets are essential to mitigate these risks, existing academic efforts remain limited in scope: current datasets lack the diversity, scale, and realism required for social media contexts, while detection methods struggle with generalization to unseen generative technologies. To bridge this gap, we introduce So-Fake-Set, a comprehensive social media-oriented dataset with over 2 million high-quality images, diverse generative sources, and photorealistic imagery synthesized using 35 state-of-the-art generative models. To rigorously evaluate cross-domain robustness, we establish a novel and large-scale (100K) out-of-domain benchmark (So-Fake-OOD) featuring synthetic imagery from commercial models explicitly excluded from the training distribution, creating a realistic testbed for evaluating real-world performance. Leveraging these resources, we present So-Fake-R1, an advanced vision-language framework that employs reinforcement learning for highly accurate forgery detection, precise localization, and explainable inference through interpretable visual rationales. Extensive experiments show that So-Fake-R1 outperforms the second-best method, with a 1.3% gain in detection accuracy and a 4.5% increase in localization IoU. By integrating a scalable dataset, a challenging OOD benchmark, and an advanced detection framework, this work establishes a new foundation for social media-centric forgery detection research. The code, models, and datasets will be released publicly.

  • 11 authors
·
May 24, 2025

Understanding Environmental Posts: Sentiment and Emotion Analysis of Social Media Data

Social media is now the predominant source of information due to the availability of immediate public response. As a result, social media data has become a valuable resource for comprehending public sentiments. Studies have shown that it can amplify ideas and influence public sentiments. This study analyzes the public perception of climate change and the environment over a decade from 2014 to 2023. Using the Pointwise Mutual Information (PMI) algorithm, we identify sentiment and explore prevailing emotions expressed within environmental tweets across various social media platforms, namely Twitter, Reddit, and YouTube. Accuracy on a human-annotated dataset was 0.65, higher than Vader score but lower than that of an expert rater (0.90). Our findings suggest that negative environmental tweets are far more common than positive or neutral ones. Climate change, air quality, emissions, plastic, and recycling are the most discussed topics on all social media platforms, highlighting its huge global concern. The most common emotions in environmental tweets are fear, trust, and anticipation, demonstrating public reactions wide and complex nature. By identifying patterns and trends in opinions related to the environment, we hope to provide insights that can help raise awareness regarding environmental issues, inform the development of interventions, and adapt further actions to meet environmental challenges.

  • 3 authors
·
Dec 5, 2023

Enhancing LLM-Based Social Bot via an Adversarial Learning Framework

Developing Large Language Model (LLM) agents that exhibit human-like behavior, encompassing not only individual heterogeneity rooted in unique user profiles but also adaptive response to socially connected neighbors, is a significant research challenge. Social media platforms, with their diverse user data and explicit social structures, provide an ideal testbed for such investigations. This paper introduces EvoBot, an Evolving LLM-based social Bot that significantly enhances human-like generative capabilities through a novel adversarial learning framework. EvoBot is initialized by Supervised Fine-Tuning (SFT) on representative data from social media and then iteratively refines its generation of sophisticated, human-like content via Direct Preference Optimization (DPO). This refinement is guided by feedback from a co-adapting Detector which concurrently improves its ability to distinguish EvoBot from humans, thereby creating an increasingly challenging learning environment for EvoBot. Experiments demonstrate that EvoBot generates content aligned with diverse user profiles, increasingly bypassing the co-adapting Detector through human-like expression. Moreover, it exhibits strong social responsiveness, more accurately modeling real-world opinion dynamics and information spread in multi-agent simulations. The framework also yields a more robust Detector, underscoring its broader utility for both advanced agent development and related detection tasks. The code is available at https://github.com/kfq20/EvoBot.

  • 6 authors
·
Aug 25, 2025

OASIS: Open Agent Social Interaction Simulations with One Million Agents

There has been a growing interest in enhancing rule-based agent-based models (ABMs) for social media platforms (i.e., X, Reddit) with more realistic large language model (LLM) agents, thereby allowing for a more nuanced study of complex systems. As a result, several LLM-based ABMs have been proposed in the past year. While they hold promise, each simulator is specifically designed to study a particular scenario, making it time-consuming and resource-intensive to explore other phenomena using the same ABM. Additionally, these models simulate only a limited number of agents, whereas real-world social media platforms involve millions of users. To this end, we propose OASIS, a generalizable and scalable social media simulator. OASIS is designed based on real-world social media platforms, incorporating dynamically updated environments (i.e., dynamic social networks and post information), diverse action spaces (i.e., following, commenting), and recommendation systems (i.e., interest-based and hot-score-based). Additionally, OASIS supports large-scale user simulations, capable of modeling up to one million users. With these features, OASIS can be easily extended to different social media platforms to study large-scale group phenomena and behaviors. We replicate various social phenomena, including information spreading, group polarization, and herd effects across X and Reddit platforms. Moreover, we provide observations of social phenomena at different agent group scales. We observe that the larger agent group scale leads to more enhanced group dynamics and more diverse and helpful agents' opinions. These findings demonstrate OASIS's potential as a powerful tool for studying complex systems in digital environments.

  • 23 authors
·
Nov 18, 2024

Investigating Coordinated 'Social' Targeting of High-Profile Twitter Accounts

Following the 2016 US presidential election, there has been an increased focus on politically-motivated manipulation of mass-user behavior on social media platforms. Since a large volume of political discussion occurs on these platforms, identifying malicious activity and coordinated campaigns is essential to ensuring a robust democratic environment. Twitter has become a critical communication channel for politicians and other public figures, enabling them to maintain a direct relationship with supporters. However, the platform has been fertile ground for large-scale malicious activity. As the 2020 U.S. presidential election approaches, we have developed tools to monitor follower dynamics of some of the most prominent Twitter users, including U.S. presidential candidates. We investigate numerous, strange phenomena, such as dramatic spike and saw-tooth waveforms on follower-count charts; cohorts of user accounts which 'circulate', i.e., re-follow high profile accounts numerous times; and other 'resurrected' accounts, which have recently re-engaged on Twitter after years of non-activity. So through various analyses in these contexts, we reveal multiple, coordinated 'social' targeting campaigns aimed at affecting the outcomes of socially critical events through the use of networks of social automations (bots), often optimizing their social capital through 'compromised' accounts, which have--unbeknownst to the greater world--been hijacked.

  • 3 authors
·
Aug 6, 2020

Social Simulacra: Creating Populated Prototypes for Social Computing Systems

Social computing prototypes probe the social behaviors that may arise in an envisioned system design. This prototyping practice is currently limited to recruiting small groups of people. Unfortunately, many challenges do not arise until a system is populated at a larger scale. Can a designer understand how a social system might behave when populated, and make adjustments to the design before the system falls prey to such challenges? We introduce social simulacra, a prototyping technique that generates a breadth of realistic social interactions that may emerge when a social computing system is populated. Social simulacra take as input the designer's description of a community's design -- goal, rules, and member personas -- and produce as output an instance of that design with simulated behavior, including posts, replies, and anti-social behaviors. We demonstrate that social simulacra shift the behaviors that they generate appropriately in response to design changes, and that they enable exploration of "what if?" scenarios where community members or moderators intervene. To power social simulacra, we contribute techniques for prompting a large language model to generate thousands of distinct community members and their social interactions with each other; these techniques are enabled by the observation that large language models' training data already includes a wide variety of positive and negative behavior on social media platforms. In evaluations, we show that participants are often unable to distinguish social simulacra from actual community behavior and that social computing designers successfully refine their social computing designs when using social simulacra.

  • 6 authors
·
Aug 8, 2022

Of the People, By the Algorithm: How AI Transforms Democratic Representation

This review examines how AI technologies are transforming democratic representation, focusing on citizen participation and algorithmic decision-making. The analysis reveals that AI technologies are reshaping democratic processes in fundamental ways: enabling mass-scale deliberation, changing how citizens access and engage with political information, and transforming how representatives make and implement decisions. While AI offers unprecedented opportunities for enhancing democratic participation and governance efficiency, it also presents significant challenges to democratic legitimacy and accountability. Social media platforms' AI-driven algorithms currently mediate much political discourse, creating concerns about information manipulation and privacy. Large Language Models introduce both epistemic challenges and potential tools for improving democratic dialogue. The emergence of Mass Online Deliberation platforms suggests possibilities for scaling up meaningful citizen participation, while Algorithmic Decision-Making systems promise more efficient policy implementation but face limitations in handling complex political trade-offs. As these systems become prevalent, representatives may assume the role of architects of automated decision frameworks, responsible for guiding the translation of politically contested concepts into technical parameters and metrics. Advanced deliberation platforms offering real-time insights into citizen preferences will challenge traditional representative independence and discretion to interpret public will. The institutional integration of these participation mechanisms requires frameworks that balance the benefits with democratic stability through hybrid systems weighting different forms of democratic expression.

  • 1 authors
·
Aug 26, 2025

From chambers to echo chambers: Quantifying polarization with a second-neighbor approach applied to Twitter's climate discussion

Social media platforms often foster environments where users primarily engage with content that aligns with their existing beliefs, thereby reinforcing their views and limiting exposure to opposing viewpoints. In this paper, we analyze X (formerly Twitter) discussions on climate change throughout 2019, using an unsupervised method centered on chambers--second-order information sources--to uncover ideological patterns at scale. Beyond direct connections, chambers capture shared sources of influence, revealing polarization dynamics efficiently and effectively. Analyzing retweet patterns, we identify echo chambers of climate believers and skeptics, revealing strong chamber overlap within ideological groups and minimal overlap between them, resulting in a robust bimodal structure that characterizes polarization. Our method enables us to infer the stance of high-impact users based on their audience's chamber alignment, allowing for the classification of over half the retweeting population with minimal cross-group interaction, in what we term augmented echo chamber classification. We benchmark our approach against manual labeling and a state-of-the-art latent ideology model, finding comparable performance but with nearly four times greater coverage. Moreover, we find that echo chamber structures remain stable over time, even as their members change significantly, suggesting that these structures are a persistent and emergent property of the system. Notably, polarization decreases and climate skepticism rises during the #FridaysForFuture strikes in September 2019. This chamber-based analysis offers valuable insights into the persistence and fluidity of ideological polarization on social media.

  • 4 authors
·
Jun 29, 2022 1

ReDSM5: A Reddit Dataset for DSM-5 Depression Detection

Depression is a pervasive mental health condition that affects hundreds of millions of individuals worldwide, yet many cases remain undiagnosed due to barriers in traditional clinical access and pervasive stigma. Social media platforms, and Reddit in particular, offer rich, user-generated narratives that can reveal early signs of depressive symptomatology. However, existing computational approaches often label entire posts simply as depressed or not depressed, without linking language to specific criteria from the DSM-5, the standard clinical framework for diagnosing depression. This limits both clinical relevance and interpretability. To address this gap, we introduce ReDSM5, a novel Reddit corpus comprising 1484 long-form posts, each exhaustively annotated at the sentence level by a licensed psychologist for the nine DSM-5 depression symptoms. For each label, the annotator also provides a concise clinical rationale grounded in DSM-5 methodology. We conduct an exploratory analysis of the collection, examining lexical, syntactic, and emotional patterns that characterize symptom expression in social media narratives. Compared to prior resources, ReDSM5 uniquely combines symptom-specific supervision with expert explanations, facilitating the development of models that not only detect depression but also generate human-interpretable reasoning. We establish baseline benchmarks for both multi-label symptom classification and explanation generation, providing reference results for future research on detection and interpretability.

  • 3 authors
·
Aug 5, 2025

Tales of the 2025 Los Angeles Fire: Hotwash for Public Health Concerns in Reddit via LLM-Enhanced Topic Modeling

Wildfires have become increasingly frequent, irregular, and severe in recent years. Understanding how affected populations perceive and respond during wildfire crises is critical for timely and empathetic disaster response. Social media platforms offer a crowd-sourced channel to capture evolving public discourse, providing hyperlocal information and insight into public sentiment. This study analyzes Reddit discourse during the 2025 Los Angeles wildfires, spanning from the onset of the disaster to full containment. We collect 385 posts and 114,879 comments related to the Palisades and Eaton fires. We adopt topic modeling methods to identify the latent topics, enhanced by large language models (LLMs) and human-in-the-loop (HITL) refinement. Furthermore, we develop a hierarchical framework to categorize latent topics, consisting of two main categories, Situational Awareness (SA) and Crisis Narratives (CN). The volume of SA category closely aligns with real-world fire progressions, peaking within the first 2-5 days as the fires reach the maximum extent. The most frequent co-occurring category set of public health and safety, loss and damage, and emergency resources expands on a wide range of health-related latent topics, including environmental health, occupational health, and one health. Grief signals and mental health risks consistently accounted for 60 percentage and 40 percentage of CN instances, respectively, with the highest total volume occurring at night. This study contributes the first annotated social media dataset on the 2025 LA fires, and introduces a scalable multi-layer framework that leverages topic modeling for crisis discourse analysis. By identifying persistent public health concerns, our results can inform more empathetic and adaptive strategies for disaster response, public health communication, and future research in comparable climate-related disaster events.

  • 10 authors
·
May 14, 2025

Can Loyalty to Creators Dilute Loyalty to Promoted Products? Examining the Heterogeneous Effects of Live-Streamed Content on Video Game Usage

Social media platforms have led to online consumption communities, or fandoms, that involve complex networks of ancillary creators and consumers focused on some core product or intellectual property. For example, video game communities include networks of players and content creators centered around a specific video game. These networks are complex in that video game publishers often sponsor creators, but creators and publishers may have divergent incentives. Specifically, creators can potentially benefit from content that builds their own following at the expense of the core game. Our research investigates the relationship between consuming live-streamed content and engagement with a specific video game. We examine the causal effect of viewing live-streamed content on subsequent gameplay for a specific game, using an unexpected service interruption of the livestreaming platform and time zone differences among users. We find live-streamed content significantly increases gameplay as a 10% increase in live-streamed viewing minutes results in a 3.08% increase in gameplay minutes. We also explore how this effect varies by user loyalty to different types of streamer channels (firm-owned, mega, and micro). The positive effects of live-streamed content are greatest for micro-streamers and smallest for mega-streamers. These findings are salient for firms allocating sponsorship resources.

  • 3 authors
·
Nov 1, 2024

Causality Guided Disentanglement for Cross-Platform Hate Speech Detection

Social media platforms, despite their value in promoting open discourse, are often exploited to spread harmful content. Current deep learning and natural language processing models used for detecting this harmful content overly rely on domain-specific terms affecting their capabilities to adapt to generalizable hate speech detection. This is because they tend to focus too narrowly on particular linguistic signals or the use of certain categories of words. Another significant challenge arises when platforms lack high-quality annotated data for training, leading to a need for cross-platform models that can adapt to different distribution shifts. Our research introduces a cross-platform hate speech detection model capable of being trained on one platform's data and generalizing to multiple unseen platforms. To achieve good generalizability across platforms, one way is to disentangle the input representations into invariant and platform-dependent features. We also argue that learning causal relationships, which remain constant across diverse environments, can significantly aid in understanding invariant representations in hate speech. By disentangling input into platform-dependent features (useful for predicting hate targets) and platform-independent features (used to predict the presence of hate), we learn invariant representations resistant to distribution shifts. These features are then used to predict hate speech across unseen platforms. Our extensive experiments across four platforms highlight our model's enhanced efficacy compared to existing state-of-the-art methods in detecting generalized hate speech.

  • 5 authors
·
Aug 3, 2023

ADSumm: Annotated Ground-truth Summary Datasets for Disaster Tweet Summarization

Online social media platforms, such as Twitter, provide valuable information during disaster events. Existing tweet disaster summarization approaches provide a summary of these events to aid government agencies, humanitarian organizations, etc., to ensure effective disaster response. In the literature, there are two types of approaches for disaster summarization, namely, supervised and unsupervised approaches. Although supervised approaches are typically more effective, they necessitate a sizable number of disaster event summaries for testing and training. However, there is a lack of good number of disaster summary datasets for training and evaluation. This motivates us to add more datasets to make supervised learning approaches more efficient. In this paper, we present ADSumm, which adds annotated ground-truth summaries for eight disaster events which consist of both natural and man-made disaster events belonging to seven different countries. Our experimental analysis shows that the newly added datasets improve the performance of the supervised summarization approaches by 8-28% in terms of ROUGE-N F1-score. Moreover, in newly annotated dataset, we have added a category label for each input tweet which helps to ensure good coverage from different categories in summary. Additionally, we have added two other features relevance label and key-phrase, which provide information about the quality of a tweet and explanation about the inclusion of the tweet into summary, respectively. For ground-truth summary creation, we provide the annotation procedure adapted in detail, which has not been described in existing literature. Experimental analysis shows the quality of ground-truth summary is very good with Coverage, Relevance and Diversity.

  • 3 authors
·
May 10, 2024

Generation Z's Ability to Discriminate Between AI-generated and Human-Authored Text on Discord

The growing popularity of generative artificial intelligence (AI) chatbots such as ChatGPT is having transformative effects on social media. As the prevalence of AI-generated content grows, concerns have been raised regarding privacy and misinformation online. Among social media platforms, Discord enables AI integrations -- making their primarily "Generation Z" userbase particularly exposed to AI-generated content. We surveyed Generation Z aged individuals (n = 335) to evaluate their proficiency in discriminating between AI-generated and human-authored text on Discord. The investigation employed one-shot prompting of ChatGPT, disguised as a text message received on the Discord.com platform. We explore the influence of demographic factors on ability, as well as participants' familiarity with Discord and artificial intelligence technologies. We find that Generation Z individuals are unable to discern between AI and human-authored text (p = 0.011), and that those with lower self-reported familiarity with Discord demonstrated an improved ability in identifying human-authored compared to those with self-reported experience with AI (p << 0.0001). Our results suggest that there is a nuanced relationship between AI technology and popular modes of communication for Generation Z, contributing valuable insights into human-computer interactions, digital communication, and artificial intelligence literacy.

  • 3 authors
·
Dec 31, 2023

Leveraging Natural Language Processing For Public Health Screening On YouTube: A COVID-19 Case Study

Background: Social media platforms have become a viable source of medical information, with patients and healthcare professionals using them to share health-related information and track diseases. Similarly, YouTube, the largest video-sharing platform in the world contains vlogs where individuals talk about their illnesses. The aim of our study was to investigate the use of Natural Language Processing (NLP) to identify the spoken content of YouTube vlogs related to the diagnosis of Coronavirus disease of 2019 (COVID-19) for public health screening. Methods: COVID-19 videos on YouTube were searched using relevant keywords. A total of 1000 videos being spoken in English were downloaded out of which 791 were classified as vlogs, 192 were non-vlogs, and 17 were deleted by the channel. The videos were converted into a textual format using Microsoft Streams. The textual data was preprocessed using basic and advanced preprocessing methods. A lexicon of 200 words was created which contained words related to COVID-19. The data was analyzed using topic modeling, word clouds, and lexicon matching. Results: The word cloud results revealed discussions about COVID-19 symptoms like "fever", along with generic terms such as "mask" and "isolation". Lexical analysis demonstrated that in 96.46% of videos, patients discussed generic terms, and in 95.45% of videos, people talked about COVID-19 symptoms. LDA Topic Modeling results also generated topics that successfully captured key themes and content related to our investigation of COVID-19 diagnoses in YouTube vlogs. Conclusion: By leveraging NLP techniques on YouTube vlogs public health practitioners can enhance their ability to mitigate the effects of pandemics and effectively respond to public health challenges.

  • 5 authors
·
Jun 1, 2023

CLIP meets GamePhysics: Towards bug identification in gameplay videos using zero-shot transfer learning

Gameplay videos contain rich information about how players interact with the game and how the game responds. Sharing gameplay videos on social media platforms, such as Reddit, has become a common practice for many players. Often, players will share gameplay videos that showcase video game bugs. Such gameplay videos are software artifacts that can be utilized for game testing, as they provide insight for bug analysis. Although large repositories of gameplay videos exist, parsing and mining them in an effective and structured fashion has still remained a big challenge. In this paper, we propose a search method that accepts any English text query as input to retrieve relevant videos from large repositories of gameplay videos. Our approach does not rely on any external information (such as video metadata); it works solely based on the content of the video. By leveraging the zero-shot transfer capabilities of the Contrastive Language-Image Pre-Training (CLIP) model, our approach does not require any data labeling or training. To evaluate our approach, we present the GamePhysics dataset consisting of 26,954 videos from 1,873 games, that were collected from the GamePhysics section on the Reddit website. Our approach shows promising results in our extensive analysis of simple queries, compound queries, and bug queries, indicating that our approach is useful for object and event detection in gameplay videos. An example application of our approach is as a gameplay video search engine to aid in reproducing video game bugs. Please visit the following link for the code and the data: https://asgaardlab.github.io/CLIPxGamePhysics/

  • 3 authors
·
Mar 21, 2022

DeMamba: AI-Generated Video Detection on Million-Scale GenVideo Benchmark

Recently, video generation techniques have advanced rapidly. Given the popularity of video content on social media platforms, these models intensify concerns about the spread of fake information. Therefore, there is a growing demand for detectors capable of distinguishing between fake AI-generated videos and mitigating the potential harm caused by fake information. However, the lack of large-scale datasets from the most advanced video generators poses a barrier to the development of such detectors. To address this gap, we introduce the first AI-generated video detection dataset, GenVideo. It features the following characteristics: (1) a large volume of videos, including over one million AI-generated and real videos collected; (2) a rich diversity of generated content and methodologies, covering a broad spectrum of video categories and generation techniques. We conducted extensive studies of the dataset and proposed two evaluation methods tailored for real-world-like scenarios to assess the detectors' performance: the cross-generator video classification task assesses the generalizability of trained detectors on generators; the degraded video classification task evaluates the robustness of detectors to handle videos that have degraded in quality during dissemination. Moreover, we introduced a plug-and-play module, named Detail Mamba (DeMamba), designed to enhance the detectors by identifying AI-generated videos through the analysis of inconsistencies in temporal and spatial dimensions. Our extensive experiments demonstrate DeMamba's superior generalizability and robustness on GenVideo compared to existing detectors. We believe that the GenVideo dataset and the DeMamba module will significantly advance the field of AI-generated video detection. Our code and dataset will be aviliable at https://github.com/chenhaoxing/DeMamba.

  • 11 authors
·
May 30, 2024

Interpretable Bangla Sarcasm Detection using BERT and Explainable AI

A positive phrase or a sentence with an underlying negative motive is usually defined as sarcasm that is widely used in today's social media platforms such as Facebook, Twitter, Reddit, etc. In recent times active users in social media platforms are increasing dramatically which raises the need for an automated NLP-based system that can be utilized in various tasks such as determining market demand, sentiment analysis, threat detection, etc. However, since sarcasm usually implies the opposite meaning and its detection is frequently a challenging issue, data meaning extraction through an NLP-based model becomes more complicated. As a result, there has been a lot of study on sarcasm detection in English over the past several years, and there's been a noticeable improvement and yet sarcasm detection in the Bangla language's state remains the same. In this article, we present a BERT-based system that can achieve 99.60\% while the utilized traditional machine learning algorithms are only capable of achieving 89.93\%. Additionally, we have employed Local Interpretable Model-Agnostic Explanations that introduce explainability to our system. Moreover, we have utilized a newly collected bangla sarcasm dataset, BanglaSarc that was constructed specifically for the evaluation of this study. This dataset consists of fresh records of sarcastic and non-sarcastic comments, the majority of which are acquired from Facebook and YouTube comment sections.

  • 6 authors
·
Mar 22, 2023

L3Cube-HingCorpus and HingBERT: A Code Mixed Hindi-English Dataset and BERT Language Models

Code-switching occurs when more than one language is mixed in a given sentence or a conversation. This phenomenon is more prominent on social media platforms and its adoption is increasing over time. Therefore code-mixed NLP has been extensively studied in the literature. As pre-trained transformer-based architectures are gaining popularity, we observe that real code-mixing data are scarce to pre-train large language models. We present L3Cube-HingCorpus, the first large-scale real Hindi-English code mixed data in a Roman script. It consists of 52.93M sentences and 1.04B tokens, scraped from Twitter. We further present HingBERT, HingMBERT, HingRoBERTa, and HingGPT. The BERT models have been pre-trained on codemixed HingCorpus using masked language modelling objectives. We show the effectiveness of these BERT models on the subsequent downstream tasks like code-mixed sentiment analysis, POS tagging, NER, and LID from the GLUECoS benchmark. The HingGPT is a GPT2 based generative transformer model capable of generating full tweets. We also release L3Cube-HingLID Corpus, the largest code-mixed Hindi-English language identification(LID) dataset and HingBERT-LID, a production-quality LID model to facilitate capturing of more code-mixed data using the process outlined in this work. The dataset and models are available at https://github.com/l3cube-pune/code-mixed-nlp .

  • 2 authors
·
Apr 18, 2022

Offensive Language and Hate Speech Detection for Danish

The presence of offensive language on social media platforms and the implications this poses is becoming a major concern in modern society. Given the enormous amount of content created every day, automatic methods are required to detect and deal with this type of content. Until now, most of the research has focused on solving the problem for the English language, while the problem is multilingual. We construct a Danish dataset containing user-generated comments from Reddit and Facebook. It contains user generated comments from various social media platforms, and to our knowledge, it is the first of its kind. Our dataset is annotated to capture various types and target of offensive language. We develop four automatic classification systems, each designed to work for both the English and the Danish language. In the detection of offensive language in English, the best performing system achieves a macro averaged F1-score of 0.74, and the best performing system for Danish achieves a macro averaged F1-score of 0.70. In the detection of whether or not an offensive post is targeted, the best performing system for English achieves a macro averaged F1-score of 0.62, while the best performing system for Danish achieves a macro averaged F1-score of 0.73. Finally, in the detection of the target type in a targeted offensive post, the best performing system for English achieves a macro averaged F1-score of 0.56, and the best performing system for Danish achieves a macro averaged F1-score of 0.63. Our work for both the English and the Danish language captures the type and targets of offensive language, and present automatic methods for detecting different kinds of offensive language such as hate speech and cyberbullying.

  • 2 authors
·
Aug 13, 2019

Human-Readable Adversarial Prompts: An Investigation into LLM Vulnerabilities Using Situational Context

As the AI systems become deeply embedded in social media platforms, we've uncovered a concerning security vulnerability that goes beyond traditional adversarial attacks. It becomes important to assess the risks of LLMs before the general public use them on social media platforms to avoid any adverse impacts. Unlike obvious nonsensical text strings that safety systems can easily catch, our work reveals that human-readable situation-driven adversarial full-prompts that leverage situational context are effective but much harder to detect. We found that skilled attackers can exploit the vulnerabilities in open-source and proprietary LLMs to make a malicious user query safe for LLMs, resulting in generating a harmful response. This raises an important question about the vulnerabilities of LLMs. To measure the robustness against human-readable attacks, which now present a potent threat, our research makes three major contributions. First, we developed attacks that use movie scripts as situational contextual frameworks, creating natural-looking full-prompts that trick LLMs into generating harmful content. Second, we developed a method to transform gibberish adversarial text into readable, innocuous content that still exploits vulnerabilities when used within the full-prompts. Finally, we enhanced the AdvPrompter framework with p-nucleus sampling to generate diverse human-readable adversarial texts that significantly improve attack effectiveness against models like GPT-3.5-Turbo-0125 and Gemma-7b. Our findings show that these systems can be manipulated to operate beyond their intended ethical boundaries when presented with seemingly normal prompts that contain hidden adversarial elements. By identifying these vulnerabilities, we aim to drive the development of more robust safety mechanisms that can withstand sophisticated attacks in real-world applications.

  • 4 authors
·
Dec 20, 2024

COVID-19-related Nepali Tweets Classification in a Low Resource Setting

Billions of people across the globe have been using social media platforms in their local languages to voice their opinions about the various topics related to the COVID-19 pandemic. Several organizations, including the World Health Organization, have developed automated social media analysis tools that classify COVID-19-related tweets into various topics. However, these tools that help combat the pandemic are limited to very few languages, making several countries unable to take their benefit. While multi-lingual or low-resource language-specific tools are being developed, they still need to expand their coverage, such as for the Nepali language. In this paper, we identify the eight most common COVID-19 discussion topics among the Twitter community using the Nepali language, set up an online platform to automatically gather Nepali tweets containing the COVID-19-related keywords, classify the tweets into the eight topics, and visualize the results across the period in a web-based dashboard. We compare the performance of two state-of-the-art multi-lingual language models for Nepali tweet classification, one generic (mBERT) and the other Nepali language family-specific model (MuRIL). Our results show that the models' relative performance depends on the data size, with MuRIL doing better for a larger dataset. The annotated data, models, and the web-based dashboard are open-sourced at https://github.com/naamiinepal/covid-tweet-classification.

  • 6 authors
·
Oct 11, 2022

ArmanEmo: A Persian Dataset for Text-based Emotion Detection

With the recent proliferation of open textual data on social media platforms, Emotion Detection (ED) from Text has received more attention over the past years. It has many applications, especially for businesses and online service providers, where emotion detection techniques can help them make informed commercial decisions by analyzing customers/users' feelings towards their products and services. In this study, we introduce ArmanEmo, a human-labeled emotion dataset of more than 7000 Persian sentences labeled for seven categories. The dataset has been collected from different resources, including Twitter, Instagram, and Digikala (an Iranian e-commerce company) comments. Labels are based on Ekman's six basic emotions (Anger, Fear, Happiness, Hatred, Sadness, Wonder) and another category (Other) to consider any other emotion not included in Ekman's model. Along with the dataset, we have provided several baseline models for emotion classification focusing on the state-of-the-art transformer-based language models. Our best model achieves a macro-averaged F1 score of 75.39 percent across our test dataset. Moreover, we also conduct transfer learning experiments to compare our proposed dataset's generalization against other Persian emotion datasets. Results of these experiments suggest that our dataset has superior generalizability among the existing Persian emotion datasets. ArmanEmo is publicly available for non-commercial use at https://github.com/Arman-Rayan-Sharif/arman-text-emotion.

  • 4 authors
·
Jul 24, 2022

SWSR: A Chinese Dataset and Lexicon for Online Sexism Detection

Online sexism has become an increasing concern in social media platforms as it has affected the healthy development of the Internet and can have negative effects in society. While research in the sexism detection domain is growing, most of this research focuses on English as the language and on Twitter as the platform. Our objective here is to broaden the scope of this research by considering the Chinese language on Sina Weibo. We propose the first Chinese sexism dataset -- Sina Weibo Sexism Review (SWSR) dataset --, as well as a large Chinese lexicon SexHateLex made of abusive and gender-related terms. We introduce our data collection and annotation process, and provide an exploratory analysis of the dataset characteristics to validate its quality and to show how sexism is manifested in Chinese. The SWSR dataset provides labels at different levels of granularity including (i) sexism or non-sexism, (ii) sexism category and (iii) target type, which can be exploited, among others, for building computational methods to identify and investigate finer-grained gender-related abusive language. We conduct experiments for the three sexism classification tasks making use of state-of-the-art machine learning models. Our results show competitive performance, providing a benchmark for sexism detection in the Chinese language, as well as an error analysis highlighting open challenges needing more research in Chinese NLP. The SWSR dataset and SexHateLex lexicon are publicly available.

  • 4 authors
·
Aug 6, 2021

Towards Characterizing COVID-19 Awareness on Twitter

The coronavirus (COVID-19) pandemic has significantly altered our lifestyles as we resort to minimize the spread through preventive measures such as social distancing and quarantine. An increasingly worrying aspect is the gap between the exponential disease spread and the delay in adopting preventive measures. This gap is attributed to the lack of awareness about the disease and its preventive measures. Nowadays, social media platforms (ie., Twitter) are frequently used to create awareness about major events, including COVID-19. In this paper, we use Twitter to characterize public awareness regarding COVID-19 by analyzing the information flow in the most affected countries. Towards that, we collect more than 46K trends and 622 Million tweets from the top twenty most affected countries to examine 1) the temporal evolution of COVID-19 related trends, 2) the volume of tweets and recurring topics in those trends, and 3) the user sentiment towards preventive measures. Our results show that countries with a lower pandemic spread generated a higher volume of trends and tweets to expedite the information flow and contribute to public awareness. We also observed that in those countries, the COVID-19 related trends were generated before the sharp increase in the number of cases, indicating a preemptive attempt to notify users about the potential threat. Finally, we noticed that in countries with a lower spread, users had a positive sentiment towards COVID-19 preventive measures. Our measurements and analysis show that effective social media usage can influence public behavior, which can be leveraged to better combat future pandemics.

  • 3 authors
·
May 17, 2020

The Pushshift Reddit Dataset

Social media data has become crucial to the advancement of scientific understanding. However, even though it has become ubiquitous, just collecting large-scale social media data involves a high degree of engineering skill set and computational resources. In fact, research is often times gated by data engineering problems that must be overcome before analysis can proceed. This has resulted recognition of datasets as meaningful research contributions in and of themselves. Reddit, the so called "front page of the Internet," in particular has been the subject of numerous scientific studies. Although Reddit is relatively open to data acquisition compared to social media platforms like Facebook and Twitter, the technical barriers to acquisition still remain. Thus, Reddit's millions of subreddits, hundreds of millions of users, and hundreds of billions of comments are at the same time relatively accessible, but time consuming to collect and analyze systematically. In this paper, we present the Pushshift Reddit dataset. Pushshift is a social media data collection, analysis, and archiving platform that since 2015 has collected Reddit data and made it available to researchers. Pushshift's Reddit dataset is updated in real-time, and includes historical data back to Reddit's inception. In addition to monthly dumps, Pushshift provides computational tools to aid in searching, aggregating, and performing exploratory analysis on the entirety of the dataset. The Pushshift Reddit dataset makes it possible for social media researchers to reduce time spent in the data collection, cleaning, and storage phases of their projects.

  • 5 authors
·
Jan 23, 2020

LLM-based Rewriting of Inappropriate Argumentation using Reinforcement Learning from Machine Feedback

Ensuring that online discussions are civil and productive is a major challenge for social media platforms. Such platforms usually rely both on users and on automated detection tools to flag inappropriate arguments of other users, which moderators then review. However, this kind of post-hoc moderation is expensive and time-consuming, and moderators are often overwhelmed by the amount and severity of flagged content. Instead, a promising alternative is to prevent negative behavior during content creation. This paper studies how inappropriate language in arguments can be computationally mitigated. We propose a reinforcement learning-based rewriting approach that balances content preservation and appropriateness based on existing classifiers, prompting an instruction-finetuned large language model (LLM) as our initial policy. Unlike related style transfer tasks, rewriting inappropriate arguments allows deleting and adding content permanently. It is therefore tackled on document level rather than sentence level. We evaluate different weighting schemes for the reward function in both absolute and relative human assessment studies. Systematic experiments on non-parallel data provide evidence that our approach can mitigate the inappropriateness of arguments while largely preserving their content. It significantly outperforms competitive baselines, including few-shot learning, prompting, and humans.

  • 4 authors
·
Jun 5, 2024

FACTIFY3M: A Benchmark for Multimodal Fact Verification with Explainability through 5W Question-Answering

Combating disinformation is one of the burning societal crises -- about 67% of the American population believes that disinformation produces a lot of uncertainty, and 10% of them knowingly propagate disinformation. Evidence shows that disinformation can manipulate democratic processes and public opinion, causing disruption in the share market, panic and anxiety in society, and even death during crises. Therefore, disinformation should be identified promptly and, if possible, mitigated. With approximately 3.2 billion images and 720,000 hours of video shared online daily on social media platforms, scalable detection of multimodal disinformation requires efficient fact verification. Despite progress in automatic text-based fact verification (e.g., FEVER, LIAR), the research community lacks substantial effort in multimodal fact verification. To address this gap, we introduce FACTIFY 3M, a dataset of 3 million samples that pushes the boundaries of the domain of fact verification via a multimodal fake news dataset, in addition to offering explainability through the concept of 5W question-answering. Salient features of the dataset include: (i) textual claims, (ii) ChatGPT-generated paraphrased claims, (iii) associated images, (iv) stable diffusion-generated additional images (i.e., visual paraphrases), (v) pixel-level image heatmap to foster image-text explainability of the claim, (vi) 5W QA pairs, and (vii) adversarial fake news stories.

  • 18 authors
·
May 22, 2023

Advancing Content Moderation: Evaluating Large Language Models for Detecting Sensitive Content Across Text, Images, and Videos

The widespread dissemination of hate speech, harassment, harmful and sexual content, and violence across websites and media platforms presents substantial challenges and provokes widespread concern among different sectors of society. Governments, educators, and parents are often at odds with media platforms about how to regulate, control, and limit the spread of such content. Technologies for detecting and censoring the media contents are a key solution to addressing these challenges. Techniques from natural language processing and computer vision have been used widely to automatically identify and filter out sensitive content such as offensive languages, violence, nudity, and addiction in both text, images, and videos, enabling platforms to enforce content policies at scale. However, existing methods still have limitations in achieving high detection accuracy with fewer false positives and false negatives. Therefore, more sophisticated algorithms for understanding the context of both text and image may open rooms for improvement in content censorship to build a more efficient censorship system. In this paper, we evaluate existing LLM-based content moderation solutions such as OpenAI moderation model and Llama-Guard3 and study their capabilities to detect sensitive contents. Additionally, we explore recent LLMs such as GPT, Gemini, and Llama in identifying inappropriate contents across media outlets. Various textual and visual datasets like X tweets, Amazon reviews, news articles, human photos, cartoons, sketches, and violence videos have been utilized for evaluation and comparison. The results demonstrate that LLMs outperform traditional techniques by achieving higher accuracy and lower false positive and false negative rates. This highlights the potential to integrate LLMs into websites, social media platforms, and video-sharing services for regulatory and content moderation purposes.

  • 4 authors
·
Nov 26, 2024

Ad-load Balancing via Off-policy Learning in a Content Marketplace

Ad-load balancing is a critical challenge in online advertising systems, particularly in the context of social media platforms, where the goal is to maximize user engagement and revenue while maintaining a satisfactory user experience. This requires the optimization of conflicting objectives, such as user satisfaction and ads revenue. Traditional approaches to ad-load balancing rely on static allocation policies, which fail to adapt to changing user preferences and contextual factors. In this paper, we present an approach that leverages off-policy learning and evaluation from logged bandit feedback. We start by presenting a motivating analysis of the ad-load balancing problem, highlighting the conflicting objectives between user satisfaction and ads revenue. We emphasize the nuances that arise due to user heterogeneity and the dependence on the user's position within a session. Based on this analysis, we define the problem as determining the optimal ad-load for a particular feed fetch. To tackle this problem, we propose an off-policy learning framework that leverages unbiased estimators such as Inverse Propensity Scoring (IPS) and Doubly Robust (DR) to learn and estimate the policy values using offline collected stochastic data. We present insights from online A/B experiments deployed at scale across over 80 million users generating over 200 million sessions, where we find statistically significant improvements in both user satisfaction metrics and ads revenue for the platform.

  • 4 authors
·
Sep 19, 2023

AdSEE: Investigating the Impact of Image Style Editing on Advertisement Attractiveness

Online advertisements are important elements in e-commerce sites, social media platforms, and search engines. With the increasing popularity of mobile browsing, many online ads are displayed with visual information in the form of a cover image in addition to text descriptions to grab the attention of users. Various recent studies have focused on predicting the click rates of online advertisements aware of visual features or composing optimal advertisement elements to enhance visibility. In this paper, we propose Advertisement Style Editing and Attractiveness Enhancement (AdSEE), which explores whether semantic editing to ads images can affect or alter the popularity of online advertisements. We introduce StyleGAN-based facial semantic editing and inversion to ads images and train a click rate predictor attributing GAN-based face latent representations in addition to traditional visual and textual features to click rates. Through a large collected dataset named QQ-AD, containing 20,527 online ads, we perform extensive offline tests to study how different semantic directions and their edit coefficients may impact click rates. We further design a Genetic Advertisement Editor to efficiently search for the optimal edit directions and intensity given an input ad cover image to enhance its projected click rates. Online A/B tests performed over a period of 5 days have verified the increased click-through rates of AdSEE-edited samples as compared to a control group of original ads, verifying the relation between image styles and ad popularity. We open source the code for AdSEE research at https://github.com/LiyaoJiang1998/adsee.

  • 8 authors
·
Sep 15, 2023

Follow-Your-Pose v2: Multiple-Condition Guided Character Image Animation for Stable Pose Control

Pose-controllable character video generation is in high demand with extensive applications for fields such as automatic advertising and content creation on social media platforms. While existing character image animation methods using pose sequences and reference images have shown promising performance, they tend to struggle with incoherent animation in complex scenarios, such as multiple character animation and body occlusion. Additionally, current methods request large-scale high-quality videos with stable backgrounds and temporal consistency as training datasets, otherwise, their performance will greatly deteriorate. These two issues hinder the practical utilization of character image animation tools. In this paper, we propose a practical and robust framework Follow-Your-Pose v2, which can be trained on noisy open-sourced videos readily available on the internet. Multi-condition guiders are designed to address the challenges of background stability, body occlusion in multi-character generation, and consistency of character appearance. Moreover, to fill the gap of fair evaluation of multi-character pose animation, we propose a new benchmark comprising approximately 4,000 frames. Extensive experiments demonstrate that our approach outperforms state-of-the-art methods by a margin of over 35\% across 2 datasets and on 7 metrics. Meanwhile, qualitative assessments reveal a significant improvement in the quality of generated video, particularly in scenarios involving complex backgrounds and body occlusion of multi-character, suggesting the superiority of our approach.

  • 13 authors
·
Jun 5, 2024

Bridging the Data Provenance Gap Across Text, Speech and Video

Progress in AI is driven largely by the scale and quality of training data. Despite this, there is a deficit of empirical analysis examining the attributes of well-established datasets beyond text. In this work we conduct the largest and first-of-its-kind longitudinal audit across modalities--popular text, speech, and video datasets--from their detailed sourcing trends and use restrictions to their geographical and linguistic representation. Our manual analysis covers nearly 4000 public datasets between 1990-2024, spanning 608 languages, 798 sources, 659 organizations, and 67 countries. We find that multimodal machine learning applications have overwhelmingly turned to web-crawled, synthetic, and social media platforms, such as YouTube, for their training sets, eclipsing all other sources since 2019. Secondly, tracing the chain of dataset derivations we find that while less than 33% of datasets are restrictively licensed, over 80% of the source content in widely-used text, speech, and video datasets, carry non-commercial restrictions. Finally, counter to the rising number of languages and geographies represented in public AI training datasets, our audit demonstrates measures of relative geographical and multilingual representation have failed to significantly improve their coverage since 2013. We believe the breadth of our audit enables us to empirically examine trends in data sourcing, restrictions, and Western-centricity at an ecosystem-level, and that visibility into these questions are essential to progress in responsible AI. As a contribution to ongoing improvements in dataset transparency and responsible use, we release our entire multimodal audit, allowing practitioners to trace data provenance across text, speech, and video.

  • 43 authors
·
Dec 18, 2024 2

MuRIL: Multilingual Representations for Indian Languages

India is a multilingual society with 1369 rationalized languages and dialects being spoken across the country (INDIA, 2011). Of these, the 22 scheduled languages have a staggering total of 1.17 billion speakers and 121 languages have more than 10,000 speakers (INDIA, 2011). India also has the second largest (and an ever growing) digital footprint (Statista, 2020). Despite this, today's state-of-the-art multilingual systems perform suboptimally on Indian (IN) languages. This can be explained by the fact that multilingual language models (LMs) are often trained on 100+ languages together, leading to a small representation of IN languages in their vocabulary and training data. Multilingual LMs are substantially less effective in resource-lean scenarios (Wu and Dredze, 2020; Lauscher et al., 2020), as limited data doesn't help capture the various nuances of a language. One also commonly observes IN language text transliterated to Latin or code-mixed with English, especially in informal settings (for example, on social media platforms) (Rijhwani et al., 2017). This phenomenon is not adequately handled by current state-of-the-art multilingual LMs. To address the aforementioned gaps, we propose MuRIL, a multilingual LM specifically built for IN languages. MuRIL is trained on significantly large amounts of IN text corpora only. We explicitly augment monolingual text corpora with both translated and transliterated document pairs, that serve as supervised cross-lingual signals in training. MuRIL significantly outperforms multilingual BERT (mBERT) on all tasks in the challenging cross-lingual XTREME benchmark (Hu et al., 2020). We also present results on transliterated (native to Latin script) test sets of the chosen datasets and demonstrate the efficacy of MuRIL in handling transliterated data.

  • 14 authors
·
Mar 19, 2021

Zero-Shot Statistical Tests for LLM-Generated Text Detection using Finite Sample Concentration Inequalities

Verifying the provenance of content is crucial to the function of many organizations, e.g., educational institutions, social media platforms, firms, etc. This problem is becoming increasingly difficult as text generated by Large Language Models (LLMs) becomes almost indistinguishable from human-generated content. In addition, many institutions utilize in-house LLMs and want to ensure that external, non-sanctioned LLMs do not produce content within the institution. In this paper, we answer the following question: Given a piece of text, can we identify whether it was produced by LLM A or B (where B can be a human)? We model LLM-generated text as a sequential stochastic process with complete dependence on history and design zero-shot statistical tests to distinguish between (i) the text generated by two different sets of LLMs A (in-house) and B (non-sanctioned) and also (ii) LLM-generated and human-generated texts. We prove that the type I and type II errors for our tests decrease exponentially in the text length. In designing our tests, we derive concentration inequalities on the difference between log-perplexity and the average entropy of the string under A. Specifically, for a given string, we demonstrate that if the string is generated by A, the log-perplexity of the string under A converges to the average entropy of the string under A, except with an exponentially small probability in string length. We also show that if B generates the text, except with an exponentially small probability in string length, the log-perplexity of the string under A converges to the average cross-entropy of B and A. Lastly, we present preliminary experimental results to support our theoretical results. By enabling guaranteed (with high probability) finding of the origin of harmful LLM-generated text with arbitrary size, we can help combat misinformation.

  • 4 authors
·
Jan 4, 2025

Beyond Binary: Towards Fine-Grained LLM-Generated Text Detection via Role Recognition and Involvement Measurement

The rapid development of large language models (LLMs), like ChatGPT, has resulted in the widespread presence of LLM-generated content on social media platforms, raising concerns about misinformation, data biases, and privacy violations, which can undermine trust in online discourse. While detecting LLM-generated content is crucial for mitigating these risks, current methods often focus on binary classification, failing to address the complexities of real-world scenarios like human-LLM collaboration. To move beyond binary classification and address these challenges, we propose a new paradigm for detecting LLM-generated content. This approach introduces two novel tasks: LLM Role Recognition (LLM-RR), a multi-class classification task that identifies specific roles of LLM in content generation, and LLM Influence Measurement (LLM-IM), a regression task that quantifies the extent of LLM involvement in content creation. To support these tasks, we propose LLMDetect, a benchmark designed to evaluate detectors' performance on these new tasks. LLMDetect includes the Hybrid News Detection Corpus (HNDC) for training detectors, as well as DetectEval, a comprehensive evaluation suite that considers five distinct cross-context variations and two multi-intensity variations within the same LLM role. This allows for a thorough assessment of detectors' generalization and robustness across diverse contexts. Our empirical validation of 10 baseline detection methods demonstrates that fine-tuned PLM-based models consistently outperform others on both tasks, while advanced LLMs face challenges in accurately detecting their own generated content. Our experimental results and analysis offer insights for developing more effective detection models for LLM-generated content. This research enhances the understanding of LLM-generated content and establishes a foundation for more nuanced detection methodologies.

  • 5 authors
·
Oct 18, 2024

For a semiotic AI: Bridging computer vision and visual semiotics for computational observation of large scale facial image archives

Social networks are creating a digital world in which the cognitive, emotional, and pragmatic value of the imagery of human faces and bodies is arguably changing. However, researchers in the digital humanities are often ill-equipped to study these phenomena at scale. This work presents FRESCO (Face Representation in E-Societies through Computational Observation), a framework designed to explore the socio-cultural implications of images on social media platforms at scale. FRESCO deconstructs images into numerical and categorical variables using state-of-the-art computer vision techniques, aligning with the principles of visual semiotics. The framework analyzes images across three levels: the plastic level, encompassing fundamental visual features like lines and colors; the figurative level, representing specific entities or concepts; and the enunciation level, which focuses particularly on constructing the point of view of the spectator and observer. These levels are analyzed to discern deeper narrative layers within the imagery. Experimental validation confirms the reliability and utility of FRESCO, and we assess its consistency and precision across two public datasets. Subsequently, we introduce the FRESCO score, a metric derived from the framework's output that serves as a reliable measure of similarity in image content.

  • 7 authors
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Jul 3, 2024

Towards Fair Graph Anomaly Detection: Problem, New Datasets, and Evaluation

The Fair Graph Anomaly Detection (FairGAD) problem aims to accurately detect anomalous nodes in an input graph while ensuring fairness and avoiding biased predictions against individuals from sensitive subgroups such as gender or political leanings. Fairness in graphs is particularly crucial in anomaly detection areas such as misinformation detection in search/ranking systems, where decision outcomes can significantly affect individuals. However, the current literature does not comprehensively discuss this problem, nor does it provide realistic datasets that encompass actual graph structures, anomaly labels, and sensitive attributes for research in FairGAD. To bridge this gap, we introduce a formal definition of the FairGAD problem and present two novel graph datasets constructed from the globally prominent social media platforms Reddit and Twitter. These datasets comprise 1.2 million and 400,000 edges associated with 9,000 and 47,000 nodes, respectively, and leverage political leanings as sensitive attributes and misinformation spreaders as anomaly labels. We demonstrate that our FairGAD datasets significantly differ from the synthetic datasets used currently by the research community. These new datasets offer significant values for FairGAD by providing realistic data that captures the intricacies of social networks. Using our datasets, we investigate the performance-fairness trade-off in eleven existing GAD and non-graph AD methods on five state-of-the-art fairness methods, which sheds light on their effectiveness and limitations in addressing the FairGAD problem.

  • 5 authors
·
Feb 25, 2024

MASH: A Multiplatform and Multimodal Annotated Dataset for Societal Impact of Hurricane

Natural disasters cause multidimensional threats to human societies, with hurricanes exemplifying one of the most disruptive events that not only caused severe physical damage but also sparked widespread discussion on social media platforms. Existing datasets for studying societal impacts of hurricanes often focus on outdated hurricanes and are limited to a single social media platform, failing to capture the broader societal impact in today's diverse social media environment. Moreover, existing datasets annotate visual and textual content of the post separately, failing to account for the multimodal nature of social media posts. To address these gaps, we present a multiplatform and Multimodal Annotated Dataset for Societal Impact of Hurricane (MASH) that includes 98,662 relevant social media data posts from Reddit, X, TikTok, and YouTube. In addition, all relevant social media data posts are annotated in a multimodal approach that considers both textual and visual content on three dimensions: humanitarian classes, bias classes, and information integrity classes. To our best knowledge, MASH is the first large-scale, multi-platform, multimodal, and multi-dimensionally annotated hurricane dataset. We envision that MASH can contribute to the study of hurricanes' impact on society, such as disaster severity classification, public sentiment analysis, disaster policy making, and bias identification.

  • 12 authors
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Sep 28, 2025

Creating and Evaluating Code-Mixed Nepali-English and Telugu-English Datasets for Abusive Language Detection Using Traditional and Deep Learning Models

With the growing presence of multilingual users on social media, detecting abusive language in code-mixed text has become increasingly challenging. Code-mixed communication, where users seamlessly switch between English and their native languages, poses difficulties for traditional abuse detection models, as offensive content may be context-dependent or obscured by linguistic blending. While abusive language detection has been extensively explored for high-resource languages like English and Hindi, low-resource languages such as Telugu and Nepali remain underrepresented, leaving gaps in effective moderation. In this study, we introduce a novel, manually annotated dataset of 2 thousand Telugu-English and 5 Nepali-English code-mixed comments, categorized as abusive and non-abusive, collected from various social media platforms. The dataset undergoes rigorous preprocessing before being evaluated across multiple Machine Learning (ML), Deep Learning (DL), and Large Language Models (LLMs). We experimented with models including Logistic Regression, Random Forest, Support Vector Machines (SVM), Neural Networks (NN), LSTM, CNN, and LLMs, optimizing their performance through hyperparameter tuning, and evaluate it using 10-fold cross-validation and statistical significance testing (t-test). Our findings provide key insights into the challenges of detecting abusive language in code-mixed settings and offer a comparative analysis of computational approaches. This study contributes to advancing NLP for low-resource languages by establishing benchmarks for abusive language detection in Telugu-English and Nepali-English code-mixed text. The dataset and insights can aid in the development of more robust moderation strategies for multilingual social media environments.

  • 4 authors
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Apr 23, 2025

ETHOS: an Online Hate Speech Detection Dataset

Online hate speech is a recent problem in our society that is rising at a steady pace by leveraging the vulnerabilities of the corresponding regimes that characterise most social media platforms. This phenomenon is primarily fostered by offensive comments, either during user interaction or in the form of a posted multimedia context. Nowadays, giant corporations own platforms where millions of users log in every day, and protection from exposure to similar phenomena appears to be necessary in order to comply with the corresponding legislation and maintain a high level of service quality. A robust and reliable system for detecting and preventing the uploading of relevant content will have a significant impact on our digitally interconnected society. Several aspects of our daily lives are undeniably linked to our social profiles, making us vulnerable to abusive behaviours. As a result, the lack of accurate hate speech detection mechanisms would severely degrade the overall user experience, although its erroneous operation would pose many ethical concerns. In this paper, we present 'ETHOS', a textual dataset with two variants: binary and multi-label, based on YouTube and Reddit comments validated using the Figure-Eight crowdsourcing platform. Furthermore, we present the annotation protocol used to create this dataset: an active sampling procedure for balancing our data in relation to the various aspects defined. Our key assumption is that, even gaining a small amount of labelled data from such a time-consuming process, we can guarantee hate speech occurrences in the examined material.

  • 4 authors
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Jun 11, 2020

Explainable Depression Symptom Detection in Social Media

Users of social platforms often perceive these sites as supportive spaces to post about their mental health issues. Those conversations contain important traces about individuals' health risks. Recently, researchers have exploited this online information to construct mental health detection models, which aim to identify users at risk on platforms like Twitter, Reddit or Facebook. Most of these models are centred on achieving good classification results, ignoring the explainability and interpretability of the decisions. Recent research has pointed out the importance of using clinical markers, such as the use of symptoms, to improve trust in the computational models by health professionals. In this paper, we propose using transformer-based architectures to detect and explain the appearance of depressive symptom markers in the users' writings. We present two approaches: i) train a model to classify, and another one to explain the classifier's decision separately and ii) unify the two tasks simultaneously using a single model. Additionally, for this latter manner, we also investigated the performance of recent conversational LLMs when using in-context learning. Our natural language explanations enable clinicians to interpret the models' decisions based on validated symptoms, enhancing trust in the automated process. We evaluate our approach using recent symptom-based datasets, employing both offline and expert-in-the-loop metrics to assess the quality of the explanations generated by our models. The experimental results show that it is possible to achieve good classification results while generating interpretable symptom-based explanations.

  • 3 authors
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Oct 20, 2023