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Aug 14

RClicks: Realistic Click Simulation for Benchmarking Interactive Segmentation

The emergence of Segment Anything (SAM) sparked research interest in the field of interactive segmentation, especially in the context of image editing tasks and speeding up data annotation. Unlike common semantic segmentation, interactive segmentation methods allow users to directly influence their output through prompts (e.g. clicks). However, click patterns in real-world interactive segmentation scenarios remain largely unexplored. Most methods rely on the assumption that users would click in the center of the largest erroneous area. Nevertheless, recent studies show that this is not always the case. Thus, methods may have poor performance in real-world deployment despite high metrics in a baseline benchmark. To accurately simulate real-user clicks, we conducted a large crowdsourcing study of click patterns in an interactive segmentation scenario and collected 475K real-user clicks. Drawing on ideas from saliency tasks, we develop a clickability model that enables sampling clicks, which closely resemble actual user inputs. Using our model and dataset, we propose RClicks benchmark for a comprehensive comparison of existing interactive segmentation methods on realistic clicks. Specifically, we evaluate not only the average quality of methods, but also the robustness w.r.t. click patterns. According to our benchmark, in real-world usage interactive segmentation models may perform worse than it has been reported in the baseline benchmark, and most of the methods are not robust. We believe that RClicks is a significant step towards creating interactive segmentation methods that provide the best user experience in real-world cases.

  • 7 authors
·
Oct 23, 2024

Feature Generation by Convolutional Neural Network for Click-Through Rate Prediction

Click-Through Rate prediction is an important task in recommender systems, which aims to estimate the probability of a user to click on a given item. Recently, many deep models have been proposed to learn low-order and high-order feature interactions from original features. However, since useful interactions are always sparse, it is difficult for DNN to learn them effectively under a large number of parameters. In real scenarios, artificial features are able to improve the performance of deep models (such as Wide & Deep Learning), but feature engineering is expensive and requires domain knowledge, making it impractical in different scenarios. Therefore, it is necessary to augment feature space automatically. In this paper, We propose a novel Feature Generation by Convolutional Neural Network (FGCNN) model with two components: Feature Generation and Deep Classifier. Feature Generation leverages the strength of CNN to generate local patterns and recombine them to generate new features. Deep Classifier adopts the structure of IPNN to learn interactions from the augmented feature space. Experimental results on three large-scale datasets show that FGCNN significantly outperforms nine state-of-the-art models. Moreover, when applying some state-of-the-art models as Deep Classifier, better performance is always achieved, showing the great compatibility of our FGCNN model. This work explores a novel direction for CTR predictions: it is quite useful to reduce the learning difficulties of DNN by automatically identifying important features.

  • 6 authors
·
Apr 8, 2019

Automatically Detecting Online Deceptive Patterns

Deceptive patterns in digital interfaces manipulate users into making unintended decisions, exploiting cognitive biases and psychological vulnerabilities. These patterns have become ubiquitous on various digital platforms. While efforts to mitigate deceptive patterns have emerged from legal and technical perspectives, a significant gap remains in creating usable and scalable solutions. We introduce our AutoBot framework to address this gap and help web stakeholders navigate and mitigate online deceptive patterns. AutoBot accurately identifies and localizes deceptive patterns from a screenshot of a website without relying on the underlying HTML code. AutoBot employs a two-stage pipeline that leverages the capabilities of specialized vision models to analyze website screenshots, identify interactive elements, and extract textual features. Next, using a large language model, AutoBot understands the context surrounding these elements to determine the presence of deceptive patterns. We also use AutoBot, to create a synthetic dataset to distill knowledge from 'teacher' LLMs to smaller language models. Through extensive evaluation, we demonstrate AutoBot's effectiveness in detecting deceptive patterns on the web, achieving an F1-score of 0.93 when detecting deceptive patterns, underscoring its potential as an essential tool for mitigating online deceptive patterns. We implement AutoBot, across three downstream applications targeting different web stakeholders: (1) a local browser extension providing users with real-time feedback, (2) a Lighthouse audit to inform developers of potential deceptive patterns on their sites, and (3) as a measurement tool designed for researchers and regulators.

  • 5 authors
·
Nov 11, 2024

AutoInt: Automatic Feature Interaction Learning via Self-Attentive Neural Networks

Click-through rate (CTR) prediction, which aims to predict the probability of a user clicking on an ad or an item, is critical to many online applications such as online advertising and recommender systems. The problem is very challenging since (1) the input features (e.g., the user id, user age, item id, item category) are usually sparse and high-dimensional, and (2) an effective prediction relies on high-order combinatorial features (a.k.a. cross features), which are very time-consuming to hand-craft by domain experts and are impossible to be enumerated. Therefore, there have been efforts in finding low-dimensional representations of the sparse and high-dimensional raw features and their meaningful combinations. In this paper, we propose an effective and efficient method called the AutoInt to automatically learn the high-order feature interactions of input features. Our proposed algorithm is very general, which can be applied to both numerical and categorical input features. Specifically, we map both the numerical and categorical features into the same low-dimensional space. Afterwards, a multi-head self-attentive neural network with residual connections is proposed to explicitly model the feature interactions in the low-dimensional space. With different layers of the multi-head self-attentive neural networks, different orders of feature combinations of input features can be modeled. The whole model can be efficiently fit on large-scale raw data in an end-to-end fashion. Experimental results on four real-world datasets show that our proposed approach not only outperforms existing state-of-the-art approaches for prediction but also offers good explainability. Code is available at: https://github.com/DeepGraphLearning/RecommenderSystems.

  • 7 authors
·
Oct 28, 2018

Dynamic Slate Recommendation with Gated Recurrent Units and Thompson Sampling

We consider the problem of recommending relevant content to users of an internet platform in the form of lists of items, called slates. We introduce a variational Bayesian Recurrent Neural Net recommender system that acts on time series of interactions between the internet platform and the user, and which scales to real world industrial situations. The recommender system is tested both online on real users, and on an offline dataset collected from a Norwegian web-based marketplace, FINN.no, that is made public for research. This is one of the first publicly available datasets which includes all the slates that are presented to users as well as which items (if any) in the slates were clicked on. Such a data set allows us to move beyond the common assumption that implicitly assumes that users are considering all possible items at each interaction. Instead we build our likelihood using the items that are actually in the slate, and evaluate the strengths and weaknesses of both approaches theoretically and in experiments. We also introduce a hierarchical prior for the item parameters based on group memberships. Both item parameters and user preferences are learned probabilistically. Furthermore, we combine our model with bandit strategies to ensure learning, and introduce `in-slate Thompson Sampling' which makes use of the slates to maximise explorative opportunities. We show experimentally that explorative recommender strategies perform on par or above their greedy counterparts. Even without making use of exploration to learn more effectively, click rates increase simply because of improved diversity in the recommended slates.

  • 3 authors
·
Apr 30, 2021

Usage Bibliometrics as a Tool to Measure Research Activity

Measures for research activity and impact have become an integral ingredient in the assessment of a wide range of entities (individual researchers, organizations, instruments, regions, disciplines). Traditional bibliometric indicators, like publication and citation based indicators, provide an essential part of this picture, but cannot describe the complete picture. Since reading scholarly publications is an essential part of the research life cycle, it is only natural to introduce measures for this activity in attempts to quantify the efficiency, productivity and impact of an entity. Citations and reads are significantly different signals, so taken together, they provide a more complete picture of research activity. Most scholarly publications are now accessed online, making the study of reads and their patterns possible. Click-stream logs allow us to follow information access by the entire research community, real-time. Publication and citation datasets just reflect activity by authors. In addition, download statistics will help us identify publications with significant impact, but which do not attract many citations. Click-stream signals are arguably more complex than, say, citation signals. For one, they are a superposition of different classes of readers. Systematic downloads by crawlers also contaminate the signal, as does browsing behavior. We discuss the complexities associated with clickstream data and how, with proper filtering, statistically significant relations and conclusions can be inferred from download statistics. We describe how download statistics can be used to describe research activity at different levels of aggregation, ranging from organizations to countries. These statistics show a correlation with socio-economic indicators. A comparison will be made with traditional bibliometric indicators. We will argue that astronomy is representative of more general trends.

  • 2 authors
·
Jun 7, 2017

Optimizing Feature Set for Click-Through Rate Prediction

Click-through prediction (CTR) models transform features into latent vectors and enumerate possible feature interactions to improve performance based on the input feature set. Therefore, when selecting an optimal feature set, we should consider the influence of both feature and its interaction. However, most previous works focus on either feature field selection or only select feature interaction based on the fixed feature set to produce the feature set. The former restricts search space to the feature field, which is too coarse to determine subtle features. They also do not filter useless feature interactions, leading to higher computation costs and degraded model performance. The latter identifies useful feature interaction from all available features, resulting in many redundant features in the feature set. In this paper, we propose a novel method named OptFS to address these problems. To unify the selection of feature and its interaction, we decompose the selection of each feature interaction into the selection of two correlated features. Such a decomposition makes the model end-to-end trainable given various feature interaction operations. By adopting feature-level search space, we set a learnable gate to determine whether each feature should be within the feature set. Because of the large-scale search space, we develop a learning-by-continuation training scheme to learn such gates. Hence, OptFS generates the feature set only containing features which improve the final prediction results. Experimentally, we evaluate OptFS on three public datasets, demonstrating OptFS can optimize feature sets which enhance the model performance and further reduce both the storage and computational cost.

  • 6 authors
·
Jan 25, 2023

TETRIS: Towards Exploring the Robustness of Interactive Segmentation

Interactive segmentation methods rely on user inputs to iteratively update the selection mask. A click specifying the object of interest is arguably the most simple and intuitive interaction type, and thereby the most common choice for interactive segmentation. However, user clicking patterns in the interactive segmentation context remain unexplored. Accordingly, interactive segmentation evaluation strategies rely more on intuition and common sense rather than empirical studies (e.g., assuming that users tend to click in the center of the area with the largest error). In this work, we conduct a real user study to investigate real user clicking patterns. This study reveals that the intuitive assumption made in the common evaluation strategy may not hold. As a result, interactive segmentation models may show high scores in the standard benchmarks, but it does not imply that they would perform well in a real world scenario. To assess the applicability of interactive segmentation methods, we propose a novel evaluation strategy providing a more comprehensive analysis of a model's performance. To this end, we propose a methodology for finding extreme user inputs by a direct optimization in a white-box adversarial attack on the interactive segmentation model. Based on the performance with such adversarial user inputs, we assess the robustness of interactive segmentation models w.r.t click positions. Besides, we introduce a novel benchmark for measuring the robustness of interactive segmentation, and report the results of an extensive evaluation of dozens of models.

  • 8 authors
·
Feb 8, 2024

Permission Manifests for Web Agents

The rise of Large Language Model (LLM)-based web agents represents a significant shift in automated interactions with the web. Unlike traditional crawlers that follow simple conventions, such as robots.txt, modern agents engage with websites in sophisticated ways: navigating complex interfaces, extracting structured information, and completing end-to-end tasks. Existing governance mechanisms were not designed for these capabilities. Without a way to specify what interactions are and are not allowed, website owners increasingly rely on blanket blocking and CAPTCHAs, which undermine beneficial applications such as efficient automation, convenient use of e-commerce services, and accessibility tools. We introduce agent-permissions.json, a robots.txt-style lightweight manifest where websites specify allowed interactions, complemented by API references where available. This framework provides a low-friction coordination mechanism: website owners only need to write a simple JSON file, while agents can easily parse and automatically implement the manifest's provisions. Website owners can then focus on blocking non-compliant agents, rather than agents as a whole. By extending the spirit of robots.txt to the era of LLM-mediated interaction, and complementing data use initiatives such as AIPref, the manifest establishes a compliance framework that enables beneficial agent interactions while respecting site owners' preferences.

  • 13 authors
·
Dec 7, 2025

AntM^{2}C: A Large Scale Dataset For Multi-Scenario Multi-Modal CTR Prediction

Click-through rate (CTR) prediction is a crucial issue in recommendation systems. There has been an emergence of various public CTR datasets. However, existing datasets primarily suffer from the following limitations. Firstly, users generally click different types of items from multiple scenarios, and modeling from multiple scenarios can provide a more comprehensive understanding of users. Existing datasets only include data for the same type of items from a single scenario. Secondly, multi-modal features are essential in multi-scenario prediction as they address the issue of inconsistent ID encoding between different scenarios. The existing datasets are based on ID features and lack multi-modal features. Third, a large-scale dataset can provide a more reliable evaluation of models, fully reflecting the performance differences between models. The scale of existing datasets is around 100 million, which is relatively small compared to the real-world CTR prediction. To address these limitations, we propose AntM^{2}C, a Multi-Scenario Multi-Modal CTR dataset based on industrial data from Alipay. Specifically, AntM^{2}C provides the following advantages: 1) It covers CTR data of 5 different types of items, providing insights into the preferences of users for different items, including advertisements, vouchers, mini-programs, contents, and videos. 2) Apart from ID-based features, AntM^{2}C also provides 2 multi-modal features, raw text and image features, which can effectively establish connections between items with different IDs. 3) AntM^{2}C provides 1 billion CTR data with 200 features, including 200 million users and 6 million items. It is currently the largest-scale CTR dataset available. Based on AntM^{2}C, we construct several typical CTR tasks and provide comparisons with baseline methods. The dataset homepage is available at https://www.atecup.cn/home.

  • 13 authors
·
Aug 30, 2023

ToolRec: Calibrated Preference Alignment for Query Recommendation in On-Device Assistants

Large Language Models (LLMs) have significantly advanced generative query recommendation. However, while alignment is crucial for tailoring LLMs to human preferences, existing alignment methods primarily focus on standard chatbot scenarios, falling short in on-device intelligent assistants where users predominantly expect the rapid invocation of system-level tools. Moreover, directly aligning LLMs with real-world click logs introduces severe noise due to varying user activity levels and the failure to emphasize execution-oriented queries. To address these challenges, we propose ToolRec, a calibrated preference alignment framework tailored for on-device query recommendation. To ground query recommendation with executable tools, we first construct SysToolKit, a comprehensive repository of 708 system tools, paired with a context-aware tool retrieval mechanism to ensure that the extracted tools closely match the user's intent. A dual-level calibration mechanism is then proposed to refine raw click data, effectively mitigating user behavioral noise by calibrating signals based on user activity (user-level), while simultaneously up-weighting click signals on tool-invoking queries (system-level). Guided by these refined preference signals, we then align the model using a sample-level weighted Kahneman-Tversky Optimization (KTO). Extensive online A/B tests on our mobile assistant platform OPPO Xiaobu, which has over 150 million monthly active users, demonstrate that ToolRec can significantly improve Click-Through Rate (CTR) and total click volume over strong baselines while maintaining high query relevance.

  • 8 authors
·
Jul 29

Memorize, Factorize, or be Naïve: Learning Optimal Feature Interaction Methods for CTR Prediction

Click-through rate prediction is one of the core tasks in commercial recommender systems. It aims to predict the probability of a user clicking a particular item given user and item features. As feature interactions bring in non-linearity, they are widely adopted to improve the performance of CTR prediction models. Therefore, effectively modelling feature interactions has attracted much attention in both the research and industry field. The current approaches can generally be categorized into three classes: (1) na\"ive methods, which do not model feature interactions and only use original features; (2) memorized methods, which memorize feature interactions by explicitly viewing them as new features and assigning trainable embeddings; (3) factorized methods, which learn latent vectors for original features and implicitly model feature interactions through factorization functions. Studies have shown that modelling feature interactions by one of these methods alone are suboptimal due to the unique characteristics of different feature interactions. To address this issue, we first propose a general framework called OptInter which finds the most suitable modelling method for each feature interaction. Different state-of-the-art deep CTR models can be viewed as instances of OptInter. To realize the functionality of OptInter, we also introduce a learning algorithm that automatically searches for the optimal modelling method. We conduct extensive experiments on four large datasets. Our experiments show that OptInter improves the best performed state-of-the-art baseline deep CTR models by up to 2.21%. Compared to the memorized method, which also outperforms baselines, we reduce up to 91% parameters. In addition, we conduct several ablation studies to investigate the influence of different components of OptInter. Finally, we provide interpretable discussions on the results of OptInter.

  • 7 authors
·
Aug 2, 2021

Building UI/UX Dataset for Dark Pattern Detection and YOLOv12x-based Real-Time Object Recognition Detection System

With the accelerating pace of digital transformation and the widespread adoption of online platforms, both social and technical concerns regarding dark patterns-user interface designs that undermine users' ability to make informed and rational choices-have become increasingly prominent. As corporate online platforms grow more sophisticated in their design strategies, there is a pressing need for proactive and real-time detection technologies that go beyond the predominantly reactive approaches employed by regulatory authorities. In this paper, we propose a visual dark pattern detection framework that improves both detection accuracy and real-time performance. To this end, we constructed a proprietary visual object detection dataset by manually collecting 4,066 UI/UX screenshots containing dark patterns from 194 websites across six major industrial sectors in South Korea and abroad. The collected images were annotated with five representative UI components commonly associated with dark patterns: Button, Checkbox, Input Field, Pop-up, and QR Code. This dataset has been publicly released to support further research and development in the field. To enable real-time detection, this study adopted the YOLOv12x object detection model and applied transfer learning to optimize its performance for visual dark pattern recognition. Experimental results demonstrate that the proposed approach achieves a high detection accuracy of 92.8% in terms of mAP@50, while maintaining a real-time inference speed of 40.5 frames per second (FPS), confirming its effectiveness for practical deployment in online environments. Furthermore, to facilitate future research and contribute to technological advancements, the dataset constructed in this study has been made publicly available at https://github.com/B4E2/B4E2-DarkPattern-YOLO-DataSet.

  • 9 authors
·
Dec 19, 2025

Unified Dual-Intent Translation for Joint Modeling of Search and Recommendation

Recommendation systems, which assist users in discovering their preferred items among numerous options, have served billions of users across various online platforms. Intuitively, users' interactions with items are highly driven by their unchanging inherent intents (e.g., always preferring high-quality items) and changing demand intents (e.g., wanting a T-shirt in summer but a down jacket in winter). However, both types of intents are implicitly expressed in recommendation scenario, posing challenges in leveraging them for accurate intent-aware recommendations. Fortunately, in search scenario, often found alongside recommendation on the same online platform, users express their demand intents explicitly through their query words. Intuitively, in both scenarios, a user shares the same inherent intent and the interactions may be influenced by the same demand intent. It is therefore feasible to utilize the interaction data from both scenarios to reinforce the dual intents for joint intent-aware modeling. But the joint modeling should deal with two problems: 1) accurately modeling users' implicit demand intents in recommendation; 2) modeling the relation between the dual intents and the interactive items. To address these problems, we propose a novel model named Unified Dual-Intents Translation for joint modeling of Search and Recommendation (UDITSR). To accurately simulate users' demand intents in recommendation, we utilize real queries from search data as supervision information to guide its generation. To explicitly model the relation among the triplet <inherent intent, demand intent, interactive item>, we propose a dual-intent translation propagation mechanism to learn the triplet in the same semantic space via embedding translations. Extensive experiments demonstrate that UDITSR outperforms SOTA baselines both in search and recommendation tasks.

  • 10 authors
·
Jun 30, 2024

Sampling Is All You Need on Modeling Long-Term User Behaviors for CTR Prediction

Rich user behavior data has been proven to be of great value for Click-Through Rate (CTR) prediction applications, especially in industrial recommender, search, or advertising systems. However, it's non-trivial for real-world systems to make full use of long-term user behaviors due to the strict requirements of online serving time. Most previous works adopt the retrieval-based strategy, where a small number of user behaviors are retrieved first for subsequent attention. However, the retrieval-based methods are sub-optimal and would cause more or less information losses, and it's difficult to balance the effectiveness and efficiency of the retrieval algorithm. In this paper, we propose SDIM (Sampling-based Deep Interest Modeling), a simple yet effective sampling-based end-to-end approach for modeling long-term user behaviors. We sample from multiple hash functions to generate hash signatures of the candidate item and each item in the user behavior sequence, and obtain the user interest by directly gathering behavior items associated with the candidate item with the same hash signature. We show theoretically and experimentally that the proposed method performs on par with standard attention-based models on modeling long-term user behaviors, while being sizable times faster. We also introduce the deployment of SDIM in our system. Specifically, we decouple the behavior sequence hashing, which is the most time-consuming part, from the CTR model by designing a separate module named BSE (behavior Sequence Encoding). BSE is latency-free for the CTR server, enabling us to model extremely long user behaviors. Both offline and online experiments are conducted to demonstrate the effectiveness of SDIM. SDIM now has been deployed online in the search system of Meituan APP.

  • 7 authors
·
May 20, 2022

Improved Personalized Headline Generation via Denoising Fake Interests from Implicit Feedback

Accurate personalized headline generation hinges on precisely capturing user interests from historical behaviors. However, existing methods neglect personalized-irrelevant click noise in entire historical clickstreams, which may lead to hallucinated headlines that deviate from genuine user preferences. In this paper, we reveal the detrimental impact of click noise on personalized generation quality through rigorous analysis in both user and news dimensions. Based on these insights, we propose a novel Personalized Headline Generation framework via Denoising Fake Interests from Implicit Feedback (PHG-DIF). PHG-DIF first employs dual-stage filtering to effectively remove clickstream noise, identified by short dwell times and abnormal click bursts, and then leverages multi-level temporal fusion to dynamically model users' evolving and multi-faceted interests for precise profiling. Moreover, we release DT-PENS, a new benchmark dataset comprising the click behavior of 1,000 carefully curated users and nearly 10,000 annotated personalized headlines with historical dwell time annotations. Extensive experiments demonstrate that PHG-DIF substantially mitigates the adverse effects of click noise and significantly improves headline quality, achieving state-of-the-art (SOTA) results on DT-PENS. Our framework implementation and dataset are available at https://github.com/liukejin-up/PHG-DIF.

AgentOS: From Application Silos to a Natural Language-Driven Data Ecosystem

The rapid emergence of open-source, locally hosted intelligent agents marks a critical inflection point in human-computer interaction. Systems such as OpenClaw demonstrate that Large Language Model (LLM)-based agents can autonomously operate local computing environments, orchestrate workflows, and integrate external tools. However, within the current paradigm, these agents remain conventional applications running on legacy operating systems originally designed for Graphical User Interfaces (GUIs) or Command Line Interfaces (CLIs). This architectural mismatch leads to fragmented interaction models, poorly structured permission management (often described as "Shadow AI"), and severe context fragmentation. This paper proposes a new paradigm: a Personal Agent Operating System (AgentOS). In AgentOS, traditional GUI desktops are replaced by a Natural User Interface (NUI) centered on a unified natural language or voice portal. The system core becomes an Agent Kernel that interprets user intent, decomposes tasks, and coordinates multiple agents, while traditional applications evolve into modular Skills-as-Modules enabling users to compose software through natural language rules. We argue that realizing AgentOS fundamentally becomes a Knowledge Discovery and Data Mining (KDD) problem. The Agent Kernel must operate as a real-time engine for intent mining and knowledge discovery. Viewed through this lens, the operating system becomes a continuous data mining pipeline involving sequential pattern mining for workflow automation, recommender systems for skill retrieval, and dynamically evolving personal knowledge graphs. These challenges define a new research agenda for the KDD community in building the next generation of intelligent computing systems.

  • 8 authors
·
Mar 10

RecGaze: The First Eye Tracking and User Interaction Dataset for Carousel Interfaces

Carousel interfaces are widely used in e-commerce and streaming services, but little research has been devoted to them. Previous studies of interfaces for presenting search and recommendation results have focused on single ranked lists, but it appears their results cannot be extrapolated to carousels due to the added complexity. Eye tracking is a highly informative approach to understanding how users click, yet there are no eye tracking studies concerning carousels. There are very few interaction datasets on recommenders with carousel interfaces and none that contain gaze data. We introduce the RecGaze dataset: the first comprehensive feedback dataset on carousels that includes eye tracking results, clicks, cursor movements, and selection explanations. The dataset comprises of interactions from 3 movie selection tasks with 40 different carousel interfaces per user. In total, 87 users and 3,477 interactions are logged. In addition to the dataset, its description and possible use cases, we provide results of a survey on carousel design and the first analysis of gaze data on carousels, which reveals a golden triangle or F-pattern browsing behavior. Our work seeks to advance the field of carousel interfaces by providing the first dataset with eye tracking results on carousels. In this manner, we provide and encourage an empirical understanding of interactions with carousel interfaces, for building better recommender systems through gaze information, and also encourage the development of gaze-based recommenders.

  • 7 authors
·
Apr 29, 2025

ActionBert: Leveraging User Actions for Semantic Understanding of User Interfaces

As mobile devices are becoming ubiquitous, regularly interacting with a variety of user interfaces (UIs) is a common aspect of daily life for many people. To improve the accessibility of these devices and to enable their usage in a variety of settings, building models that can assist users and accomplish tasks through the UI is vitally important. However, there are several challenges to achieve this. First, UI components of similar appearance can have different functionalities, making understanding their function more important than just analyzing their appearance. Second, domain-specific features like Document Object Model (DOM) in web pages and View Hierarchy (VH) in mobile applications provide important signals about the semantics of UI elements, but these features are not in a natural language format. Third, owing to a large diversity in UIs and absence of standard DOM or VH representations, building a UI understanding model with high coverage requires large amounts of training data. Inspired by the success of pre-training based approaches in NLP for tackling a variety of problems in a data-efficient way, we introduce a new pre-trained UI representation model called ActionBert. Our methodology is designed to leverage visual, linguistic and domain-specific features in user interaction traces to pre-train generic feature representations of UIs and their components. Our key intuition is that user actions, e.g., a sequence of clicks on different UI components, reveals important information about their functionality. We evaluate the proposed model on a wide variety of downstream tasks, ranging from icon classification to UI component retrieval based on its natural language description. Experiments show that the proposed ActionBert model outperforms multi-modal baselines across all downstream tasks by up to 15.5%.

  • 10 authors
·
Dec 22, 2020

Attention Weighted Mixture of Experts with Contrastive Learning for Personalized Ranking in E-commerce

Ranking model plays an essential role in e-commerce search and recommendation. An effective ranking model should give a personalized ranking list for each user according to the user preference. Existing algorithms usually extract a user representation vector from the user behavior sequence, then feed the vector into a feed-forward network (FFN) together with other features for feature interactions, and finally produce a personalized ranking score. Despite tremendous progress in the past, there is still room for improvement. Firstly, the personalized patterns of feature interactions for different users are not explicitly modeled. Secondly, most of existing algorithms have poor personalized ranking results for long-tail users with few historical behaviors due to the data sparsity. To overcome the two challenges, we propose Attention Weighted Mixture of Experts (AW-MoE) with contrastive learning for personalized ranking. Firstly, AW-MoE leverages the MoE framework to capture personalized feature interactions for different users. To model the user preference, the user behavior sequence is simultaneously fed into expert networks and the gate network. Within the gate network, one gate unit and one activation unit are designed to adaptively learn the fine-grained activation vector for experts using an attention mechanism. Secondly, a random masking strategy is applied to the user behavior sequence to simulate long-tail users, and an auxiliary contrastive loss is imposed to the output of the gate network to improve the model generalization for these users. This is validated by a higher performance gain on the long-tail user test set. Experiment results on a JD real production dataset and a public dataset demonstrate the effectiveness of AW-MoE, which significantly outperforms state-of-art methods. Notably, AW-MoE has been successfully deployed in the JD e-commerce search engine, ...

  • 10 authors
·
Jun 8, 2023

AdSEE: Investigating the Impact of Image Style Editing on Advertisement Attractiveness

Online advertisements are important elements in e-commerce sites, social media platforms, and search engines. With the increasing popularity of mobile browsing, many online ads are displayed with visual information in the form of a cover image in addition to text descriptions to grab the attention of users. Various recent studies have focused on predicting the click rates of online advertisements aware of visual features or composing optimal advertisement elements to enhance visibility. In this paper, we propose Advertisement Style Editing and Attractiveness Enhancement (AdSEE), which explores whether semantic editing to ads images can affect or alter the popularity of online advertisements. We introduce StyleGAN-based facial semantic editing and inversion to ads images and train a click rate predictor attributing GAN-based face latent representations in addition to traditional visual and textual features to click rates. Through a large collected dataset named QQ-AD, containing 20,527 online ads, we perform extensive offline tests to study how different semantic directions and their edit coefficients may impact click rates. We further design a Genetic Advertisement Editor to efficiently search for the optimal edit directions and intensity given an input ad cover image to enhance its projected click rates. Online A/B tests performed over a period of 5 days have verified the increased click-through rates of AdSEE-edited samples as compared to a control group of original ads, verifying the relation between image styles and ad popularity. We open source the code for AdSEE research at https://github.com/LiyaoJiang1998/adsee.

  • 8 authors
·
Sep 15, 2023

Agentic Search in the Wild: Intents and Trajectory Dynamics from 14M+ Real Search Requests

LLM-powered search agents are increasingly being used for multi-step information seeking tasks, yet the IR community lacks empirical understanding of how agentic search sessions unfold and how retrieved evidence is used. This paper presents a large-scale log analysis of agentic search based on 14.44M search requests (3.97M sessions) collected from DeepResearchGym, i.e. an open-source search API accessed by external agentic clients. We sessionize the logs, assign session-level intents and step-wise query-reformulation labels using LLM-based annotation, and propose Context-driven Term Adoption Rate (CTAR) to quantify whether newly introduced query terms are traceable to previously retrieved evidence. Our analyses reveal distinctive behavioral patterns. First, over 90% of multi-turn sessions contain at most ten steps, and 89% of inter-step intervals fall under one minute. Second, behavior varies by intent. Fact-seeking sessions exhibit high repetition that increases over time, while sessions requiring reasoning sustain broader exploration. Third, agents reuse evidence across steps. On average, 54% of newly introduced query terms appear in the accumulated evidence context, with contributions from earlier steps beyond the most recent retrieval. The findings suggest that agentic search may benefit from repetition-aware early stopping, intent-adaptive retrieval budgets, and explicit cross-step context tracking. We plan to release the anonymized logs to support future research.

OutRank: Speeding up AutoML-based Model Search for Large Sparse Data sets with Cardinality-aware Feature Ranking

The design of modern recommender systems relies on understanding which parts of the feature space are relevant for solving a given recommendation task. However, real-world data sets in this domain are often characterized by their large size, sparsity, and noise, making it challenging to identify meaningful signals. Feature ranking represents an efficient branch of algorithms that can help address these challenges by identifying the most informative features and facilitating the automated search for more compact and better-performing models (AutoML). We introduce OutRank, a system for versatile feature ranking and data quality-related anomaly detection. OutRank was built with categorical data in mind, utilizing a variant of mutual information that is normalized with regard to the noise produced by features of the same cardinality. We further extend the similarity measure by incorporating information on feature similarity and combined relevance. The proposed approach's feasibility is demonstrated by speeding up the state-of-the-art AutoML system on a synthetic data set with no performance loss. Furthermore, we considered a real-life click-through-rate prediction data set where it outperformed strong baselines such as random forest-based approaches. The proposed approach enables exploration of up to 300% larger feature spaces compared to AutoML-only approaches, enabling faster search for better models on off-the-shelf hardware.

  • 2 authors
·
Sep 4, 2023

Unbiased Learning to Rank with Unbiased Propensity Estimation

Learning to rank with biased click data is a well-known challenge. A variety of methods has been explored to debias click data for learning to rank such as click models, result interleaving and, more recently, the unbiased learning-to-rank framework based on inverse propensity weighting. Despite their differences, most existing studies separate the estimation of click bias (namely the propensity model) from the learning of ranking algorithms. To estimate click propensities, they either conduct online result randomization, which can negatively affect the user experience, or offline parameter estimation, which has special requirements for click data and is optimized for objectives (e.g. click likelihood) that are not directly related to the ranking performance of the system. In this work, we address those problems by unifying the learning of propensity models and ranking models. We find that the problem of estimating a propensity model from click data is a dual problem of unbiased learning to rank. Based on this observation, we propose a Dual Learning Algorithm (DLA) that jointly learns an unbiased ranker and an unbiased propensity model. DLA is an automatic unbiased learning-to-rank framework as it directly learns unbiased ranking models from biased click data without any preprocessing. It can adapt to the change of bias distributions and is applicable to online learning. Our empirical experiments with synthetic and real-world data show that the models trained with DLA significantly outperformed the unbiased learning-to-rank algorithms based on result randomization and the models trained with relevance signals extracted by click models.

  • 5 authors
·
Apr 16, 2018

Modeling Long-term User Behaviors with Diffusion-driven Multi-interest Network for CTR Prediction

CTR (Click-Through Rate) prediction, crucial for recommender systems and online advertising, etc., has been confirmed to benefit from modeling long-term user behaviors. Nonetheless, the vast number of behaviors and complexity of noise interference pose challenges to prediction efficiency and effectiveness. Recent solutions have evolved from single-stage models to two-stage models. However, current two-stage models often filter out significant information, resulting in an inability to capture diverse user interests and build the complete latent space of user interests. Inspired by multi-interest and generative modeling, we propose DiffuMIN (Diffusion-driven Multi-Interest Network) to model long-term user behaviors and thoroughly explore the user interest space. Specifically, we propose a target-oriented multi-interest extraction method that begins by orthogonally decomposing the target to obtain interest channels. This is followed by modeling the relationships between interest channels and user behaviors to disentangle and extract multiple user interests. We then adopt a diffusion module guided by contextual interests and interest channels, which anchor users' personalized and target-oriented interest types, enabling the generation of augmented interests that align with the latent spaces of user interests, thereby further exploring restricted interest space. Finally, we leverage contrastive learning to ensure that the generated augmented interests align with users' genuine preferences. Extensive offline experiments are conducted on two public datasets and one industrial dataset, yielding results that demonstrate the superiority of DiffuMIN. Moreover, DiffuMIN increased CTR by 1.52% and CPM by 1.10% in online A/B testing. Our source code is available at https://github.com/laiweijiang/DiffuMIN.

  • 8 authors
·
Aug 21, 2025

Unbiased Recommender Learning from Missing-Not-At-Random Implicit Feedback

Recommender systems widely use implicit feedback such as click data because of its general availability. Although the presence of clicks signals the users' preference to some extent, the lack of such clicks does not necessarily indicate a negative response from the users, as it is possible that the users were not exposed to the items (positive-unlabeled problem). This leads to a difficulty in predicting the users' preferences from implicit feedback. Previous studies addressed the positive-unlabeled problem by uniformly upweighting the loss for the positive feedback data or estimating the confidence of each data having relevance information via the EM-algorithm. However, these methods failed to address the missing-not-at-random problem in which popular or frequently recommended items are more likely to be clicked than other items even if a user does not have a considerable interest in them. To overcome these limitations, we first define an ideal loss function to be optimized to realize recommendations that maximize the relevance and propose an unbiased estimator for the ideal loss. Subsequently, we analyze the variance of the proposed unbiased estimator and further propose a clipped estimator that includes the unbiased estimator as a special case. We demonstrate that the clipped estimator is expected to improve the performance of the recommender system, by considering the bias-variance trade-off. We conduct semi-synthetic and real-world experiments and demonstrate that the proposed method largely outperforms the baselines. In particular, the proposed method works better for rare items that are less frequently observed in the training data. The findings indicate that the proposed method can better achieve the objective of recommending items with the highest relevance.

  • 5 authors
·
Sep 8, 2019

NExT-Search: Rebuilding User Feedback Ecosystem for Generative AI Search

Generative AI search is reshaping information retrieval by offering end-to-end answers to complex queries, reducing users' reliance on manually browsing and summarizing multiple web pages. However, while this paradigm enhances convenience, it disrupts the feedback-driven improvement loop that has historically powered the evolution of traditional Web search. Web search can continuously improve their ranking models by collecting large-scale, fine-grained user feedback (e.g., clicks, dwell time) at the document level. In contrast, generative AI search operates through a much longer search pipeline, spanning query decomposition, document retrieval, and answer generation, yet typically receives only coarse-grained feedback on the final answer. This introduces a feedback loop disconnect, where user feedback for the final output cannot be effectively mapped back to specific system components, making it difficult to improve each intermediate stage and sustain the feedback loop. In this paper, we envision NExT-Search, a next-generation paradigm designed to reintroduce fine-grained, process-level feedback into generative AI search. NExT-Search integrates two complementary modes: User Debug Mode, which allows engaged users to intervene at key stages; and Shadow User Mode, where a personalized user agent simulates user preferences and provides AI-assisted feedback for less interactive users. Furthermore, we envision how these feedback signals can be leveraged through online adaptation, which refines current search outputs in real-time, and offline update, which aggregates interaction logs to periodically fine-tune query decomposition, retrieval, and generation models. By restoring human control over key stages of the generative AI search pipeline, we believe NExT-Search offers a promising direction for building feedback-rich AI search systems that can evolve continuously alongside human feedback.

  • 7 authors
·
May 20, 2025 2

Demystifying deep search: a holistic evaluation with hint-free multi-hop questions and factorised metrics

RAG (Retrieval-Augmented Generation) systems and web agents are increasingly evaluated on multi-hop deep search tasks, yet current practice suffers from two major limitations. First, most benchmarks leak the reasoning path in the question text, allowing models to follow surface cues rather than discover reasoning chains autonomously. Second, evaluation is typically reduced to a single pass rate, which collapses diverse behaviours into one score and obscures whether failures stem from inadequate search, poor knowledge use, or inappropriate refusal. To address these issues, we present WebDetective, a benchmark of hint-free multi-hop questions paired with a controlled Wikipedia sandbox that ensures full traceability of model actions, and a holistic evaluation framework that separates search sufficiency, knowledge utilisation, and refusal behaviour. Our evaluation of 25 state-of-the-art models reveals systematic weaknesses across all architectures: models struggle with knowledge utilisation despite having sufficient evidence and demonstrate near-absent appropriate refusal when evidence is lacking. These patterns expose a fundamental gap: today's systems excel at executing given reasoning paths but fail when required to discover them. We develop an agentic workflow, EvidenceLoop, that explicitly targets the challenges our benchmark identifies, incorporating verification loops and systematic evidence tracking that improve both search and synthesis capabilities. This baseline demonstrates that WebDetective's diagnostic framework can guide concrete architectural improvements, establishing our benchmark as a critical tool for developing genuinely autonomous reasoning systems rather than pattern-following agents.

E-GEO: A Testbed for Generative Engine Optimization in E-Commerce

With the rise of large language models (LLMs), generative engines are becoming powerful alternatives to traditional search, reshaping retrieval tasks. In e-commerce, for instance, conversational shopping agents now guide consumers to relevant products. This shift has created the need for generative engine optimization (GEO)--improving content visibility and relevance for generative engines. Yet despite its growing importance, current GEO practices are ad hoc, and their impacts remain poorly understood, especially in e-commerce. We address this gap by introducing E-GEO, the first benchmark built specifically for e-commerce GEO. E-GEO contains over 7,000 realistic, multi-sentence consumer product queries paired with relevant listings, capturing rich intent, constraints, preferences, and shopping contexts that existing datasets largely miss. Using this benchmark, we conduct the first large-scale empirical study of e-commerce GEO, evaluating 15 common rewriting heuristics and comparing their empirical performance. To move beyond heuristics, we further formulate GEO as a tractable optimization problem and develop a lightweight iterative prompt-optimization algorithm that can significantly outperform these baselines. Surprisingly, the optimized prompts reveal a stable, domain-agnostic pattern--suggesting the existence of a "universally effective" GEO strategy. Our data and code are publicly available at https://github.com/psbagga17/E-GEO.

  • 5 authors
·
Nov 24, 2025

Measuring What the Crawler Sees: Discovery Curves, Core Persistence, and Shell Dynamics in Longitudinal Web Crawls

A longitudinal web crawl is a sequence of partial samples of an evolving URL population. Pairwise containment between two crawls is the standard probe; under a simple urn model of the crawl -- each round samples a fraction of the URLs and replaces a fraction -- it recovers two interpretable rates, per-round survival α and coverage c, but treats the population as uniform and consumes one pair at a time. In this work, we define a formal language for talking about a crawl. We extend this analysis with the discovery curve U(s, T), the cumulative URL footprint over a sliding window of T crawls starting at s, which under the same urn model is also a closed-form function of (α, c). Containment and the discovery curve are then two projections of one process: independent fits agree on (α, c) when the urn is homogeneous, so any disagreement is itself a measurement. Applied to Common Crawl (2020--2025, domain granularity) and to the German Academic Web (GAW, URL granularity), the two projections disagree on both archives, and a two-component urn with a persistent core fraction κ alongside shell parameters (α_partial, c_partial) reconciles the disagreement. A residual on c_partial remains, signaling that the shell itself is not homogeneous; κ is recorded as the scalar entry point to a rank-resolved generalization, which is left to follow-up work. web archive \and crawl coverage \and discovery curve \and urn model \and two-component model \and URL lifetime

  • 3 authors
·
Jul 14

Session-level Normalization and Click-through Data Enhancement for Session-based Evaluation

Since a user usually has to issue a sequence of queries and examine multiple documents to resolve a complex information need in a search session, researchers have paid much attention to evaluating search systems at the session level rather than the single-query level. Most existing session-level metrics evaluate each query separately and then aggregate the query-level scores using a session-level weighting function. The assumptions behind these metrics are that all queries in the session should be involved, and their orders are fixed. However, if a search system could make the user satisfied with her first few queries, she may not need any subsequent queries. Besides, in most real-world search scenarios, due to a lack of explicit feedback from real users, we can only leverage some implicit feedback, such as users' clicks, as relevance labels for offline evaluation. Such implicit feedback might be different from the real relevance in a search session as some documents may be omitted in the previous query but identified in the later reformulations. To address the above issues, we make two assumptions about session-based evaluation, which explicitly describe an ideal session-search system and how to enhance click-through data in computing session-level evaluation metrics. Based on our assumptions, we design a session-level metric called Normalized U-Measure (NUM). NUM evaluates a session as a whole and utilizes an ideal session to normalize the result of the actual session. Besides, it infers session-level relevance labels based on implicit feedback. Experiments on two public datasets demonstrate the effectiveness of NUM by comparing it with existing session-based metrics in terms of correlation with user satisfaction and intuitiveness. We also conduct ablation studies to explore whether these assumptions hold.

  • 3 authors
·
Jan 22, 2024

Integrating Pattern- and Fact-based Fake News Detection via Model Preference Learning

To defend against fake news, researchers have developed various methods based on texts. These methods can be grouped as 1) pattern-based methods, which focus on shared patterns among fake news posts rather than the claim itself; and 2) fact-based methods, which retrieve from external sources to verify the claim's veracity without considering patterns. The two groups of methods, which have different preferences of textual clues, actually play complementary roles in detecting fake news. However, few works consider their integration. In this paper, we study the problem of integrating pattern- and fact-based models into one framework via modeling their preference differences, i.e., making the pattern- and fact-based models focus on respective preferred parts in a post and mitigate interference from non-preferred parts as possible. To this end, we build a Preference-aware Fake News Detection Framework (Pref-FEND), which learns the respective preferences of pattern- and fact-based models for joint detection. We first design a heterogeneous dynamic graph convolutional network to generate the respective preference maps, and then use these maps to guide the joint learning of pattern- and fact-based models for final prediction. Experiments on two real-world datasets show that Pref-FEND effectively captures model preferences and improves the performance of models based on patterns, facts, or both.

  • 4 authors
·
Sep 23, 2021

Agentic Design Patterns: A System-Theoretic Framework

With the development of foundation model (FM), agentic AI systems are getting more attention, yet their inherent issues like hallucination and poor reasoning, coupled with the frequent ad-hoc nature of system design, lead to unreliable and brittle applications. Existing efforts to characterise agentic design patterns often lack a rigorous systems-theoretic foundation, resulting in high-level or convenience-based taxonomies that are difficult to implement. This paper addresses this gap by introducing a principled methodology for engineering robust AI agents. We propose two primary contributions: first, a novel system-theoretic framework that deconstructs an agentic AI system into five core, interacting functional subsystems: Reasoning & World Model, Perception & Grounding, Action Execution, Learning & Adaptation, and Inter-Agent Communication. Second, derived from this architecture and directly mapped to a comprehensive taxonomy of agentic challenges, we present a collection of 12 agentic design patterns. These patterns - categorised as Foundational, Cognitive & Decisional, Execution & Interaction, and Adaptive & Learning - offer reusable, structural solutions to recurring problems in agent design. The utility of the framework is demonstrated by a case study on the ReAct framework, showing how the proposed patterns can rectify systemic architectural deficiencies. This work provides a foundational language and a structured methodology to standardise agentic design communication among researchers and engineers, leading to more modular, understandable, and reliable autonomous systems.

  • 7 authors
·
Jan 26

Quadratic Interest Network for Multimodal Click-Through Rate Prediction

Multimodal click-through rate (CTR) prediction is a key technique in industrial recommender systems. It leverages heterogeneous modalities such as text, images, and behavioral logs to capture high-order feature interactions between users and items, thereby enhancing the system's understanding of user interests and its ability to predict click behavior. The primary challenge in this field lies in effectively utilizing the rich semantic information from multiple modalities while satisfying the low-latency requirements of online inference in real-world applications. To foster progress in this area, the Multimodal CTR Prediction Challenge Track of the WWW 2025 EReL@MIR Workshop formulates the problem into two tasks: (1) Task 1 of Multimodal Item Embedding: this task aims to explore multimodal information extraction and item representation learning methods that enhance recommendation tasks; and (2) Task 2 of Multimodal CTR Prediction: this task aims to explore what multimodal recommendation model can effectively leverage multimodal embedding features and achieve better performance. In this paper, we propose a novel model for Task 2, named Quadratic Interest Network (QIN) for Multimodal CTR Prediction. Specifically, QIN employs adaptive sparse target attention to extract multimodal user behavior features, and leverages Quadratic Neural Networks to capture high-order feature interactions. As a result, QIN achieved an AUC of 0.9798 on the leaderboard and ranked second in the competition. The model code, training logs, hyperparameter configurations, and checkpoints are available at https://github.com/salmon1802/QIN.

  • 7 authors
·
Apr 24, 2025

Deep Interest Evolution Network for Click-Through Rate Prediction

Click-through rate~(CTR) prediction, whose goal is to estimate the probability of the user clicks, has become one of the core tasks in advertising systems. For CTR prediction model, it is necessary to capture the latent user interest behind the user behavior data. Besides, considering the changing of the external environment and the internal cognition, user interest evolves over time dynamically. There are several CTR prediction methods for interest modeling, while most of them regard the representation of behavior as the interest directly, and lack specially modeling for latent interest behind the concrete behavior. Moreover, few work consider the changing trend of interest. In this paper, we propose a novel model, named Deep Interest Evolution Network~(DIEN), for CTR prediction. Specifically, we design interest extractor layer to capture temporal interests from history behavior sequence. At this layer, we introduce an auxiliary loss to supervise interest extracting at each step. As user interests are diverse, especially in the e-commerce system, we propose interest evolving layer to capture interest evolving process that is relative to the target item. At interest evolving layer, attention mechanism is embedded into the sequential structure novelly, and the effects of relative interests are strengthened during interest evolution. In the experiments on both public and industrial datasets, DIEN significantly outperforms the state-of-the-art solutions. Notably, DIEN has been deployed in the display advertisement system of Taobao, and obtained 20.7\% improvement on CTR.

  • 8 authors
·
Sep 10, 2018

SciTextures: Collecting and Connecting Visual Patterns, Models, and Code Across Science and Art

The ability to connect visual patterns with the processes that form them represents one of the deepest forms of visual understanding. Textures of clouds and waves, the growth of cities and forests, or the formation of materials and landscapes are all examples of patterns emerging from underlying mechanisms. We present the Scitextures dataset, a large-scale collection of textures and visual patterns from all domains of science, tech, and art, along with the models and code that generate these images. Covering over 1,200 different models and 100,000 images of patterns and textures from physics, chemistry, biology, sociology, technology, mathematics, and art, this dataset offers a way to explore the connection between the visual patterns that shape our world and the mechanisms that produce them. Created by an agentic AI pipeline that autonomously collects and implements models in standardized form, we use SciTextures to evaluate the ability of leading AI models to link visual patterns to the models and code that generate them, and to identify different patterns that emerged from the same process. We also test AIs ability to infer and recreate the mechanisms behind visual patterns by providing a natural image of a real-world pattern and asking the AI to identify, model, and code the mechanism that formed the pattern, then run this code to generate a simulated image that is compared to the real image. These benchmarks show that vision-language models (VLMs) can understand and simulate the physical system beyond a visual pattern. The dataset and code are available at: https://zenodo.org/records/17485502

  • 2 authors
·
Nov 3, 2025

Leveraging Large Language Models for Enhanced Product Descriptions in eCommerce

In the dynamic field of eCommerce, the quality and comprehensiveness of product descriptions are pivotal for enhancing search visibility and customer engagement. Effective product descriptions can address the 'cold start' problem, align with market trends, and ultimately lead to increased click-through rates. Traditional methods for crafting these descriptions often involve significant human effort and may lack both consistency and scalability. This paper introduces a novel methodology for automating product description generation using the LLAMA 2.0 7B language model. We train the model on a dataset of authentic product descriptions from Walmart, one of the largest eCommerce platforms. The model is then fine-tuned for domain-specific language features and eCommerce nuances to enhance its utility in sales and user engagement. We employ multiple evaluation metrics, including NDCG, customer click-through rates, and human assessments, to validate the effectiveness of our approach. Our findings reveal that the system is not only scalable but also significantly reduces the human workload involved in creating product descriptions. This study underscores the considerable potential of large language models like LLAMA 2.0 7B in automating and optimizing various facets of eCommerce platforms, offering significant business impact, including improved search functionality and increased sales.

  • 5 authors
·
Oct 23, 2023

Intent Contrastive Learning with Cross Subsequences for Sequential Recommendation

The user purchase behaviors are mainly influenced by their intentions (e.g., buying clothes for decoration, buying brushes for painting, etc.). Modeling a user's latent intention can significantly improve the performance of recommendations. Previous works model users' intentions by considering the predefined label in auxiliary information or introducing stochastic data augmentation to learn purposes in the latent space. However, the auxiliary information is sparse and not always available for recommender systems, and introducing stochastic data augmentation may introduce noise and thus change the intentions hidden in the sequence. Therefore, leveraging user intentions for sequential recommendation (SR) can be challenging because they are frequently varied and unobserved. In this paper, Intent contrastive learning with Cross Subsequences for sequential Recommendation (ICSRec) is proposed to model users' latent intentions. Specifically, ICSRec first segments a user's sequential behaviors into multiple subsequences by using a dynamic sliding operation and takes these subsequences into the encoder to generate the representations for the user's intentions. To tackle the problem of no explicit labels for purposes, ICSRec assumes different subsequences with the same target item may represent the same intention and proposes a coarse-grain intent contrastive learning to push these subsequences closer. Then, fine-grain intent contrastive learning is mentioned to capture the fine-grain intentions of subsequences in sequential behaviors. Extensive experiments conducted on four real-world datasets demonstrate the superior performance of the proposed ICSRec model compared with baseline methods.

  • 6 authors
·
Oct 22, 2023

MIM: Multi-modal Content Interest Modeling Paradigm for User Behavior Modeling

Click-Through Rate (CTR) prediction is a crucial task in recommendation systems, online searches, and advertising platforms, where accurately capturing users' real interests in content is essential for performance. However, existing methods heavily rely on ID embeddings, which fail to reflect users' true preferences for content such as images and titles. This limitation becomes particularly evident in cold-start and long-tail scenarios, where traditional approaches struggle to deliver effective results. To address these challenges, we propose a novel Multi-modal Content Interest Modeling paradigm (MIM), which consists of three key stages: Pre-training, Content-Interest-Aware Supervised Fine-Tuning (C-SFT), and Content-Interest-Aware UBM (CiUBM). The pre-training stage adapts foundational models to domain-specific data, enabling the extraction of high-quality multi-modal embeddings. The C-SFT stage bridges the semantic gap between content and user interests by leveraging user behavior signals to guide the alignment of embeddings with user preferences. Finally, the CiUBM stage integrates multi-modal embeddings and ID-based collaborative filtering signals into a unified framework. Comprehensive offline experiments and online A/B tests conducted on the Taobao, one of the world's largest e-commerce platforms, demonstrated the effectiveness and efficiency of MIM method. The method has been successfully deployed online, achieving a significant increase of +14.14% in CTR and +4.12% in RPM, showcasing its industrial applicability and substantial impact on platform performance. To promote further research, we have publicly released the code and dataset at https://pan.quark.cn/s/8fc8ec3e74f3.

  • 15 authors
·
Feb 22, 2025

PageGuide: Browser extension to assist users in navigating a webpage and locating information

Users browsing the web daily struggle to quickly locate relevant information in cluttered pages, complete unfamiliar multi-step tasks, and stay focused amid distracting content. State-of-the-art AI assistants (e.g., ChatGPT, Gemini, Claude) and browser agents (e.g., OpenAI Operator, Browser Use) can answer questions and automate actions, yet they return answers without showing where the information comes from on the page, forcing users to manually verify results and blindly trust every automated steps. We present PageGuide, a browser extension that grounds LLM answers directly in the HTML DOM via visual overlays, addressing three core user needs: (a) Find-locating and highlighting relevant evidence in-situ so users can instantly verify answers on the page; (b) Guide-showing step-by-step instructions (e.g. how to change password) one at a time so users can follow and perform actions by themselves; and (c) Hide-hiding distracting content-giving users a chance to decide to hide an element or not. In a user study (N=94), PageGuide outperform unaided browsing across all modes: Hide accuracy improve by 26 percentage points (86.7% relative gain) and task completion time drops by 70%; Guide completion rate increases by 30 percentage points; and Find reduces manual search effort, with Ctrl+F usage falling by 80% and task time decreasing by 19%. Code and demo is at: pageguide.github.io.

  • 6 authors
·
Apr 25 3

Learning to Retrieve from Agent Trajectories

Information retrieval (IR) systems have traditionally been designed and trained for human users, with learning-to-rank methods relying heavily on large-scale human interaction logs such as clicks and dwell time. With the rapid emergence of large language model (LLM) powered search agents, however, retrieval is increasingly consumed by agents rather than human beings, and is embedded as a core component within multi-turn reasoning and action loops. In this setting, retrieval models trained under human-centric assumptions exhibit a fundamental mismatch with the way agents issue queries and consume results. In this work, we argue that retrieval models for agentic search should be trained directly from agent interaction data. We introduce learning to retrieve from agent trajectories as a new training paradigm, where supervision is derived from multi-step agent interactions. Through a systematic analysis of search agent trajectories, we identify key behavioral signals that reveal document utility, including browsing actions, unbrowsed rejections, and post-browse reasoning traces. Guided by these insights, we propose LRAT, a simple yet effective framework that mines high-quality retrieval supervision from agent trajectories and incorporates relevance intensity through weighted optimization. Extensive experiments on both in-domain and out-of-domain deep research benchmarks demonstrate that retrievers trained with LRAT consistently improve evidence recall, end-to-end task success, and execution efficiency across diverse agent architectures and scales. Our results highlight agent trajectories as a practical and scalable supervision source, pointing to a promising direction for retrieval in the era of agentic search.

FinalMLP: An Enhanced Two-Stream MLP Model for CTR Prediction

Click-through rate (CTR) prediction is one of the fundamental tasks for online advertising and recommendation. While multi-layer perceptron (MLP) serves as a core component in many deep CTR prediction models, it has been widely recognized that applying a vanilla MLP network alone is inefficient in learning multiplicative feature interactions. As such, many two-stream interaction models (e.g., DeepFM and DCN) have been proposed by integrating an MLP network with another dedicated network for enhanced CTR prediction. As the MLP stream learns feature interactions implicitly, existing research focuses mainly on enhancing explicit feature interactions in the complementary stream. In contrast, our empirical study shows that a well-tuned two-stream MLP model that simply combines two MLPs can even achieve surprisingly good performance, which has never been reported before by existing work. Based on this observation, we further propose feature gating and interaction aggregation layers that can be easily plugged to make an enhanced two-stream MLP model, FinalMLP. In this way, it not only enables differentiated feature inputs but also effectively fuses stream-level interactions across two streams. Our evaluation results on four open benchmark datasets as well as an online A/B test in our industrial system show that FinalMLP achieves better performance than many sophisticated two-stream CTR models. Our source code will be available at MindSpore/models.

  • 6 authors
·
Apr 3, 2023

From Skill Text to Skill Structure: The Scheduling-Structural-Logical Representation for Agent Skills

LLM agents increasingly rely on reusable skills, capability packages that combine instructions, control flow, constraints, and tool calls. In most current agent systems, however, skills are still represented by text-heavy artifacts, including SKILL.md-style documents and structured records whose machine-usable evidence remains embedded largely in natural-language descriptions. This poses a challenge for skill-centered agent systems: managing skill collections and using skills to support agent both require reasoning over invocation interfaces, execution structure, and concrete side effects that are often entangled in a single textual surface. An explicit representation of skill knowledge may therefore help make these artifacts easier for machines to acquire and leverage. Drawing on Memory Organization Packets, Script Theory, and Conceptual Dependency from Schank and Abelson's classical work on linguistic knowledge representation, we introduce what is, to our knowledge, the first structured representation for agent skill artifacts that disentangles skill-level scheduling signals, scene-level execution structure, and logic-level action and resource-use evidence: the Scheduling-Structural-Logical (SSL) representation. We instantiate SSL with an LLM-based normalizer and evaluate it on a corpus of skills in two tasks, Skill Discovery and Risk Assessment, and superiorly outperform the text-only baselines: in Skill Discovery, SSL improves MRR from 0.573 to 0.707; in Risk Assessment, it improves macro F1 from 0.744 to 0.787. These findings reveal that explicit, source-grounded structure makes agent skills easier to search and review. They also suggest that SSL is best understood as a practical step toward more inspectable, reusable, and operationally actionable skill representations for agent systems, rather than as a finished standard or an end-to-end mechanism for managing and using skills.

Item-Language Model for Conversational Recommendation

Large-language Models (LLMs) have been extremely successful at tasks like complex dialogue understanding, reasoning and coding due to their emergent abilities. These emergent abilities have been extended with multi-modality to include image, audio, and video capabilities. Recommender systems, on the other hand, have been critical for information seeking and item discovery needs. Recently, there have been attempts to apply LLMs for recommendations. One difficulty of current attempts is that the underlying LLM is usually not trained on the recommender system data, which largely contains user interaction signals and is often not publicly available. Another difficulty is user interaction signals often have a different pattern from natural language text, and it is currently unclear if the LLM training setup can learn more non-trivial knowledge from interaction signals compared with traditional recommender system methods. Finally, it is difficult to train multiple LLMs for different use-cases, and to retain the original language and reasoning abilities when learning from recommender system data. To address these three limitations, we propose an Item-Language Model (ILM), which is composed of an item encoder to produce text-aligned item representations that encode user interaction signals, and a frozen LLM that can understand those item representations with preserved pretrained knowledge. We conduct extensive experiments which demonstrate both the importance of the language-alignment and of user interaction knowledge in the item encoder.

  • 7 authors
·
Jun 4, 2024 1